Conference speakers included Kickstarter’s Jon Leland, ScreenHits’ Rose Adkins and BBC Worldwide Digital Studios’ Alex Ayling.
Prototyping and the art of connecting with audiences early on in a project’s genesis were at the heart of Power to the Pixel’s annual conference on Tuesday (Oct 13).
“We’ll be introducing the idea of the three Ps of prototyping, participation and personalisation,” said Power to the Pixel founder and CEO Liz Rosenthal in her opening remarks.
“We’ll be looking at an audience-centric approach in which you explore the themes and story-world of an idea first, look at the audience behaviour and motivations second and then work out which platform to use to engage. Very often companies do this the other way round.”
The daylong conference – exploring audience engagement, new formats and innovative funding – took place within the framework of the annual Power to the Pixel: The Crossmedia Forum, running Oct 13-16 at the BFI Southbank.
Digital...
Prototyping and the art of connecting with audiences early on in a project’s genesis were at the heart of Power to the Pixel’s annual conference on Tuesday (Oct 13).
“We’ll be introducing the idea of the three Ps of prototyping, participation and personalisation,” said Power to the Pixel founder and CEO Liz Rosenthal in her opening remarks.
“We’ll be looking at an audience-centric approach in which you explore the themes and story-world of an idea first, look at the audience behaviour and motivations second and then work out which platform to use to engage. Very often companies do this the other way round.”
The daylong conference – exploring audience engagement, new formats and innovative funding – took place within the framework of the annual Power to the Pixel: The Crossmedia Forum, running Oct 13-16 at the BFI Southbank.
Digital...
- 10/14/2015
- ScreenDaily
HBO is planning to commission 15-minute web series as one of its plans to keep up with digital native audiences.
Nestor Hernandez, original productions manager of HBO Latin America, discussed the plans at Creative Europe’s fifth-annual European Film Forum on Sunday at the San Sebastian International Film Festival.
The web series, which will be primarily screened on HBO Now or HBO Go, will be “big-budget” to differentiate between YouTube-style content.
Hernandez said the audience isn’t necessarily having an influence on what stories HBO tells, but on how and where they tell them.
The Netflix effect is changing all networks, he added. “Big digital companies like Netflix, Apple and Amazon weren’t direct competitors but they could become enemies because they know how to talk the language of people connecting to the digital worlds.
“Netflix is incredible [because of] the audience access it has. Amazon too. They’ve taken the best of what we did and contributed the best...
Nestor Hernandez, original productions manager of HBO Latin America, discussed the plans at Creative Europe’s fifth-annual European Film Forum on Sunday at the San Sebastian International Film Festival.
The web series, which will be primarily screened on HBO Now or HBO Go, will be “big-budget” to differentiate between YouTube-style content.
Hernandez said the audience isn’t necessarily having an influence on what stories HBO tells, but on how and where they tell them.
The Netflix effect is changing all networks, he added. “Big digital companies like Netflix, Apple and Amazon weren’t direct competitors but they could become enemies because they know how to talk the language of people connecting to the digital worlds.
“Netflix is incredible [because of] the audience access it has. Amazon too. They’ve taken the best of what we did and contributed the best...
- 9/20/2015
- by wendy.mitchell@screendaily.com (Wendy Mitchell)
- ScreenDaily
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