Nikolai: ‘inventor and ladies man’
An inventor who hates bugs is the idea behind a campaign for the Suk-a-Bug Mini, a new device that kills insects.
A short film featuring Nikolai, a ‘renowned inventor and ladies man’, was devised by Melbourne creative studio Yoke and shot by production company Tooth and Claw.
Suk-a-Bug’s Emma Rundle said: “We’ve always wanted to position Suk-a-Bug differently from the other insect solution products on the market. The brand we created is fun and lighthearted so we wanted a campaign that was going to sit well with what we had and I think that the tale of Nikolai’s bug woes does just that.”
Credits:
Advertiser – Suk-a-Bug Product – Suk-a-Bug Mini Creative Studio – Yoke Creative Director – Richie Meldrum Designer – Matt Caminiti A film by – Tooth & Claw Dop, Camera – David Rusanow Camera Assist – Giovanni Lorusso Steady Cam – Glenn Clayton Best Boy – Dan Cahill Art Director...
An inventor who hates bugs is the idea behind a campaign for the Suk-a-Bug Mini, a new device that kills insects.
A short film featuring Nikolai, a ‘renowned inventor and ladies man’, was devised by Melbourne creative studio Yoke and shot by production company Tooth and Claw.
Suk-a-Bug’s Emma Rundle said: “We’ve always wanted to position Suk-a-Bug differently from the other insect solution products on the market. The brand we created is fun and lighthearted so we wanted a campaign that was going to sit well with what we had and I think that the tale of Nikolai’s bug woes does just that.”
Credits:
Advertiser – Suk-a-Bug Product – Suk-a-Bug Mini Creative Studio – Yoke Creative Director – Richie Meldrum Designer – Matt Caminiti A film by – Tooth & Claw Dop, Camera – David Rusanow Camera Assist – Giovanni Lorusso Steady Cam – Glenn Clayton Best Boy – Dan Cahill Art Director...
- 11/26/2012
- by Robin Hicks
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.