It’s been 77 days, and something has definitely finally happened. What that something is exactly isn’t so clear. Popular Twitter account Horse_ebooks and YouTube channel Pronunciation Book released information today on a new art project/ alternate reality game (Arg) platform, Bear Stearns Bravo (Bsb). It’s weird, cool, and more than a bit confusing, so we parse through the Interwebs to figure out just what this all is.
Horse_ebooks is a Twitter account that has accrued more than 200,000 followers for its zany non sequiturs and links to a bizarro e-book website with such titles as Weight Loss...
Horse_ebooks is a Twitter account that has accrued more than 200,000 followers for its zany non sequiturs and links to a bizarro e-book website with such titles as Weight Loss...
- 9/24/2013
- by Maricela Gonzalez
- EW.com - PopWatch
77 days ago, a previously innocuous YouTube channel dedicated to proper English pronunciations went off the deep end. Pronunciation Book, which had been providing a boring-but-necessary service for three years, was suddenly counting down, and no one knew why. Some thought it was a viral marketing campaign while others believed it to be nothing more than a prank. After eleven weeks of anticipation, the meaning behind Pronunciation Book's countdown has been revealed: the channel's two creators also run the infamous @horse_ebooks Twitter account, and they are collaborating on an interactive, experimental art show/choose-your-own-adventure game called 'Bear Stearns Bravo'. As it turns out, the meaning behind the Pronunciation Book countdown ended up as the second biggest social media mystery solved on September 24th. Twitter-loving types have long debate the origins of horse_ebooks, which found a 213,000-strong audience thanks to the absurdist and unique nature of its spam-filled tweets. Many...
- 9/24/2013
- by Sam Gutelle
- Tubefilter.com
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