As soon as Alex Guerra and Ramon Ruiz discovered 15-year-old Yahritza Martinez on TikTok, they knew she was going to be huge. The high schooler from Yakima, Washington, had been courting a massive following on social media with her shockingly powerful voice, and Ruiz and Guerra — both artists from the seminal Mexican band Legado 7 and founders of the label Lumbre Music — quickly signed her and her two brothers, Armando and Jairo Martinez, forming the band Yahritza y Su Esencia. Still, no one could have predicted the seismic wave caused by the band’s first single,...
- 7/12/2022
- by Julyssa Lopez
- Rollingstone.com
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