Ad-tech firm OpenAP has for the past few years worked to define TV viewers in ways that apply no matter which media company’s programming they watch. Now the company hopes to launch technology that will allow advertisers to measure audiences no matter the choice of consumer yardstick.
OpenAP, launched by the former 21st Century Fox, Viacom and Time Warner in 2017, is launching XPm, a new framework that will let advertisers and media outlets count viewership across venues that might include linear TV, addressable TV and mobile-delivered video. The idea, says David Levy, Open AP’s chief executive, is to provide a consumer count that can be utilized no matter what type of video delivery on which an advertisers is focused.
“We have to get to a place where we can do the same kind of counting across all screens,” Levy said in an interview. To get things started, OpenAP...
OpenAP, launched by the former 21st Century Fox, Viacom and Time Warner in 2017, is launching XPm, a new framework that will let advertisers and media outlets count viewership across venues that might include linear TV, addressable TV and mobile-delivered video. The idea, says David Levy, Open AP’s chief executive, is to provide a consumer count that can be utilized no matter what type of video delivery on which an advertisers is focused.
“We have to get to a place where we can do the same kind of counting across all screens,” Levy said in an interview. To get things started, OpenAP...
- 12/9/2021
- by Brian Steinberg
- Variety Film + TV
Kurt Vile first covered the Velvet Underground’s “Run Run Run” when he was 18 at a show in Landsdowne, Pennsylvania — complete with “take a drag or two” subbed out for the local crowd-pleasing “Landsdowne Avenue.” He then performed it with the Velvets’ John Cale in 2017 in honor of the 50th anniversary of The Velvet Underground & Nico. Now, he’s contributing a new take — with his band the Violators — to I’ll Be Your Mirror: A Tribute to the Velvet Underground & Nico, out September 24th via Vile’s new label Verve Records.
- 7/14/2021
- by Brenna Ehrlich
- Rollingstone.com
Queens of the Stone Age’s Josh Homme has recruited Primus bassist Les Claypool, Zz Top guitarist Billy Gibbons and more for the latest all-star installment of The Desert Sessions, his long-running stoner/hard-rock collective series. Volumes 11 and 12, Arrivederci Despair and Tightwads & Nitwits & Critics & Heels, are out October 25th via Matador Records.
The album, which arrives 16 years after Volume 10: I Heart Disco, also features contributions from Scissor Sisters singer Jake Shears, Warpaint drummer Stella Mozgawa, Royal Blood singer-bassist Mike Kerr, Autolux drummer Carla Azar, guitarist Matt Sweeney, actor-comedian Matt Berry,...
The album, which arrives 16 years after Volume 10: I Heart Disco, also features contributions from Scissor Sisters singer Jake Shears, Warpaint drummer Stella Mozgawa, Royal Blood singer-bassist Mike Kerr, Autolux drummer Carla Azar, guitarist Matt Sweeney, actor-comedian Matt Berry,...
- 9/26/2019
- by Ryan Reed
- Rollingstone.com
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