Jeep’s ‘Don’t hold back’ campaign
Fiat Chrysler has said that a shift from retail to brand advertising has helped drive sales growth this year.
Year-to-date sales are up 62.9%, with 21,464 cars sold this year compared to 13,180 in 2011, the company announced today.
Fiat Chrysler’s head of corporate affairs Lenore Fletcher told Mumbrella that while other factors were obviously at play, a switch from retail-led to brand advertising – with a focus on the emotion and heritage behind the brand – had helped shift units.
Advertising for the group’s brands, by CumminsRoss, which was hired in February last year, has often barely featured a vehicle at all, focusing on the brand’s ‘spirit’ instead. The company acknowledges this was a risk – particularly for car dealers, who are said to like to see the product featured prominently.
“A few eyebrows were raised initially. But it became clear very quickly that the strategy was working,...
Fiat Chrysler has said that a shift from retail to brand advertising has helped drive sales growth this year.
Year-to-date sales are up 62.9%, with 21,464 cars sold this year compared to 13,180 in 2011, the company announced today.
Fiat Chrysler’s head of corporate affairs Lenore Fletcher told Mumbrella that while other factors were obviously at play, a switch from retail-led to brand advertising – with a focus on the emotion and heritage behind the brand – had helped shift units.
Advertising for the group’s brands, by CumminsRoss, which was hired in February last year, has often barely featured a vehicle at all, focusing on the brand’s ‘spirit’ instead. The company acknowledges this was a risk – particularly for car dealers, who are said to like to see the product featured prominently.
“A few eyebrows were raised initially. But it became clear very quickly that the strategy was working,...
- 12/6/2012
- by Robin Hicks
- Encore Magazine
Chicago – The 48th Chicago International Film Festival has released the first 22 titles in its lineup to be screened from Thursday, October 11th, through Thursday, October 25th. Over 150 films from more than 50 countries are expected to be presented at this year’s festival.
One of the most buzzed-about titles on the roster is Ben Lewin’s “The Sessions,” which stars John Hawkes as a 36-year-old man in an iron lung who decides to lose his virginity by hiring a sex surrogate (Helen Hunt) with the help of his priest (William H. Macy). The film was a big hit at Sundance and received the Audience Award as well as the Special Jury Prize for ensemble acting. Another wildly anticipated picture is Leos Carax’s “Holy Motors,” which reportedly garnered the most divisive yet impassioned reactions of any selection at this year’s Cannes Film Festival. Earning comparisons to the work of David Lynch,...
One of the most buzzed-about titles on the roster is Ben Lewin’s “The Sessions,” which stars John Hawkes as a 36-year-old man in an iron lung who decides to lose his virginity by hiring a sex surrogate (Helen Hunt) with the help of his priest (William H. Macy). The film was a big hit at Sundance and received the Audience Award as well as the Special Jury Prize for ensemble acting. Another wildly anticipated picture is Leos Carax’s “Holy Motors,” which reportedly garnered the most divisive yet impassioned reactions of any selection at this year’s Cannes Film Festival. Earning comparisons to the work of David Lynch,...
- 8/23/2012
- by adam@hollywoodchicago.com (Adam Fendelman)
- HollywoodChicago.com
Whether you're a sports nut or not, some of the finest documentaries of the past few years have been found on Espn's "30 For 30" series. Kicking off in October 2009 and ending in December 2010 (which about a dozen more films added in 2011), the endeavor gave feature filmmakers creative control to helm docs about any sports subject that they were interested in, and the tactic resulted in some very strong work. Some of the highlights that premiered on the channel included "The Two Escobars" by Jeff and Michael Zimbalist; "Catching Hell" by Alex Gibney; "Winning Time: Reggie Miller vs. The New York Knicks" by Dan Klores and much more. In short, the series has spawned some utterly fascinating stories, and the good news is, there's more on the way.
The network has announced a new batch of docs are on the way, and they will start airing this fall. The directors involved are yet to be announced,...
The network has announced a new batch of docs are on the way, and they will start airing this fall. The directors involved are yet to be announced,...
- 5/15/2012
- by Kevin Jagernauth
- The Playlist
2012 Tribeca Film Festival announced the World Narrative and Documentary Competition film selections
HollywoodNews.com: The 2012 Tribeca Film Festival (Tff), presented by American Express®, today announced the World Narrative and Documentary Competition film selections, along with selections for the out-of-competition Viewpoints section—the program established last year that highlights personal stories in international and independent cinema. Forty-six of the 90 feature-length films were announced. The 11th edition of the Festival will take place from April 18 to April 29 at locations around New York City.
The Festival was curated by a new programming team this year. Frédéric Boyer has joined Tff as Artistic Director, having most recently served as Artistic Director and Head of Programming for the Directors’ Fortnight at the Cannes Film Festival. Geoffrey Gilmore, Chief Creative Officer of Tribeca Enterprises, has expanded his role in overseeing the Festival program. Genna Terranova has been promoted to Director of Programming and Cara Cusumano returns as Programmer.
“It’s been so gratifying to watch the new programming...
The Festival was curated by a new programming team this year. Frédéric Boyer has joined Tff as Artistic Director, having most recently served as Artistic Director and Head of Programming for the Directors’ Fortnight at the Cannes Film Festival. Geoffrey Gilmore, Chief Creative Officer of Tribeca Enterprises, has expanded his role in overseeing the Festival program. Genna Terranova has been promoted to Director of Programming and Cara Cusumano returns as Programmer.
“It’s been so gratifying to watch the new programming...
- 3/6/2012
- by Josh Abraham
- Hollywoodnews.com
The Tribeca Film Festival announced half of this year’s movie showcase, the 11th edition of the New York celebration set for April 18-29. James Franco’s behind-the-scenes General Hospital feature, Francophrenia, will have its North American premiere in the Viewpoints section – the program established last year that highlights more personal stories. “He’s kind of constructed this really interesting and well-crafted film about that experience that plays with the boundaries of documentary,” says Genna Terranova, Tribeca’s director of programming. “It’s a bit tongue in cheek, as James himself can be. He’s a bit enigmatic and the film is as well.
- 3/6/2012
- by Jeff Labrecque
- EW - Inside Movies
With The Five-Year Engagement set as the opening title for the 2012 Tribeca Film Festival, they’ve announced more of the line-up today with World Narrative & Documentary Features as the Viewpoint titles. We’ve got the next film from The Exploding Girl director Bradley Rust Gray, Jack and Diane (as well as a first look about featuring Juno Temple, thanks to Styd).
There is a new Harmony Korine short as well Kate Bosworth‘s While We Were Here and The Girl, starring Abbie Cornish. James Franco also has his latest film, Francophrenia, featuring footage from his performance on General Hospital. Nothing sticks out too greatly yet, but if I see something as interesting as Beyond the Black Rainbow or Magic Valley like last year, I’ll be a happy man. Check it out below and come back Thursday for the rest of the announcement.
World Narrative Feature Competition
• All In (La Suerte En Tus Manos...
There is a new Harmony Korine short as well Kate Bosworth‘s While We Were Here and The Girl, starring Abbie Cornish. James Franco also has his latest film, Francophrenia, featuring footage from his performance on General Hospital. Nothing sticks out too greatly yet, but if I see something as interesting as Beyond the Black Rainbow or Magic Valley like last year, I’ll be a happy man. Check it out below and come back Thursday for the rest of the announcement.
World Narrative Feature Competition
• All In (La Suerte En Tus Manos...
- 3/6/2012
- by jpraup@gmail.com (thefilmstage.com)
- The Film Stage
SXSW kicks off later this week, but once your done slurping the BBQ sauce off your fingers, pack your backs and head north to Manhattan as the Tribeca Film Festival is gearing up to unspool in April. To whet cinephile appetites, organizers have dropped the lineup for the World Narrative Feature Competition, World Documentary Feature Competition and Viewpoints lineups and there are plenty of titles to take note of.
Among the narratives, the anticipated "Jack And Diane" from Bradley Rust Gray will make its world premiere. Starring Juno Temple and Riley Keough, the film takes a teenage lesbian love tale and twists the formula, with one of them revealing she's a werewolf. Add to that a cast rounded out by Dane DeHaan, Jena Malone and pop star Kylie Minogue (as a tattooed lesbian, of course) and you can see why this will be one of the hottest tickets at the fest.
Among the narratives, the anticipated "Jack And Diane" from Bradley Rust Gray will make its world premiere. Starring Juno Temple and Riley Keough, the film takes a teenage lesbian love tale and twists the formula, with one of them revealing she's a werewolf. Add to that a cast rounded out by Dane DeHaan, Jena Malone and pop star Kylie Minogue (as a tattooed lesbian, of course) and you can see why this will be one of the hottest tickets at the fest.
- 3/6/2012
- by Kevin Jagernauth
- The Playlist
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