A campaign breaks on national television next week targeting women considering plastic surgery on their breasts.
Created by Melbourne-based agency Obm, the campaign introduces a new brand – breast.com.au – designed to give Australians advice on breast alteration.
The campaign is backed by more than 100 plastic surgeons concerned that many Australians go overseas for operations – often with bad results.
The ads, which consist of three 15-second executions that go live on Sunday, use talking bras in a Sex in the City approach to get women talking about breast surgery.
The advertising directs women to the website, where they can get advice of breast alteration and connect to ‘genuine experts’ in their area.
The website reads: “By using our service, you can be connected to a genuine expert in the surgery you are considering for a consultation, near to where you live. Somebody who will look after you not just for a week,...
Created by Melbourne-based agency Obm, the campaign introduces a new brand – breast.com.au – designed to give Australians advice on breast alteration.
The campaign is backed by more than 100 plastic surgeons concerned that many Australians go overseas for operations – often with bad results.
The ads, which consist of three 15-second executions that go live on Sunday, use talking bras in a Sex in the City approach to get women talking about breast surgery.
The advertising directs women to the website, where they can get advice of breast alteration and connect to ‘genuine experts’ in their area.
The website reads: “By using our service, you can be connected to a genuine expert in the surgery you are considering for a consultation, near to where you live. Somebody who will look after you not just for a week,...
- 8/9/2012
- by Robin Hicks
- Encore Magazine
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