Veteran marketing executive Russell Schwartz has joined Relativity Media as president of theatrical marketing.
The studio has also appointed Dana Precious to the newly created position of president of creative advertising.
Schwartz will report to both Relativity president Tucker Tooley and CEO Ryan Kavanaugh.
As president of theatrical marketing at New Line, Schwartz orchestrated campaigns for The Lord Of The Rings trilogy, Rush Hour 2 and 3 and Elf, among others.
Prior to that he was president of USA Films. He most recently consulted at Relativity and ran Pandemic Marketing.
Precious will report to Tooley and previously served as evp of worldwide theatrical marketing at Marvel, overseeing campaigns for Thor and Captain America. Before that she was evp of theatrical marketing at Fox and evp of domestic theatrical marketing at Sony.
She most recently held the post of evp of creative advertising and brand marketing at The Cimarron Group, which closed down last week [13].
The new hires will jointly...
The studio has also appointed Dana Precious to the newly created position of president of creative advertising.
Schwartz will report to both Relativity president Tucker Tooley and CEO Ryan Kavanaugh.
As president of theatrical marketing at New Line, Schwartz orchestrated campaigns for The Lord Of The Rings trilogy, Rush Hour 2 and 3 and Elf, among others.
Prior to that he was president of USA Films. He most recently consulted at Relativity and ran Pandemic Marketing.
Precious will report to Tooley and previously served as evp of worldwide theatrical marketing at Marvel, overseeing campaigns for Thor and Captain America. Before that she was evp of theatrical marketing at Fox and evp of domestic theatrical marketing at Sony.
She most recently held the post of evp of creative advertising and brand marketing at The Cimarron Group, which closed down last week [13].
The new hires will jointly...
- 8/19/2013
- by jeremykay67@gmail.com (Jeremy Kay)
- ScreenDaily
Relativity Media is replacing its head of marketing. A source close to the studio confirms that Terry Curtin is leaving and will be replaced by the team of Russell Schwartz and Dana Precious. Schwartz, whose title will be president of theatrical marketing, is the former head of marketing for New Line Cinema who is currently a Relativity consultant. Precious, whose title will be president of creative advertising and research, was formerly executive vp worldwide marketing for Marvel Studios. She has held top marketing jobs at Fox and Sony. Video: Liam Hemsworth and the Cast of 'Paranoia' on Privacy Laws The
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- 8/19/2013
- by Georg Szalai
- The Hollywood Reporter - Movie News
Terry Curtin has left Relativity Media, which has hired former New Line exec Russell Schwartz as its new president of theatrical marketing, an individual close to the studio has told TheWrap. Additionally, Dana Precious, who most recently worked at The Cimarron Group, is nearing a deal to join the studio as president of creative advertising and research. Both Schwartz and Precious are expected to report directly to Relativity president Tucker Tooley. Curtin, who previously worked for Disney and Revolution Studios, joined Relativity in April 2011. She has also held top marketing posts at...
- 8/19/2013
- by Jeff Sneider
- The Wrap
Exclusive: I understand that New Line veteran Russell Schwartz is already signed to become President of Theatrical Marketing. And Marvel veteran Dana Precious is in final talks to assume the newly created position of President of Creative Advertising and Research. Both Schwartz and Precious will report directly to Relativity‘s President Tucker Tooley. ”It is a coup for Relativity to get both Russell and Dana who have overseen some of the biggest movies in recent years,” according to a source close to the studio. Relativity hopes to make the formal announcement early next week. The news follows criticism inside and outside Relativity of the handling of movie marketing by Terry Curtin – culminating in this weekend’s flop film pickup Paranioa. “Relativity is losing confidence in its marketing head,” a source close to the studio told me this morning when weekend box office results were announced. “Granted it is an incredibly crowded and down marketplace,...
- 8/19/2013
- by NIKKI FINKE, Editor in Chief
- Deadline Hollywood
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