A group of documentary filmmakers, producers, and archivists has written a series of guidelines on how they believe filmmakers should — and should not — use generative AI in their documentary movies.
While the AI guidelines for many entertainment folks may go something like this: “never, ever, a billion times no,” the reality is that generative AI has already crept into documentary filmmaking and is likely here to stay. An organization called the Archival Producers Alliance has outlined its best practices for filmmakers when it comes to handling consent, being transparent, and preserving history and truth.
“We recognize that AI is here, and it is here to stay. And we recognize that it brings with it potential for amazing creative opportunities,” APA co-founder Jennifer Petrucelli (“Crip Camp”) said at the IDA’s Getting Real event on Wednesday. “At the same time, we want to really encourage people to take a collective breath...
While the AI guidelines for many entertainment folks may go something like this: “never, ever, a billion times no,” the reality is that generative AI has already crept into documentary filmmaking and is likely here to stay. An organization called the Archival Producers Alliance has outlined its best practices for filmmakers when it comes to handling consent, being transparent, and preserving history and truth.
“We recognize that AI is here, and it is here to stay. And we recognize that it brings with it potential for amazing creative opportunities,” APA co-founder Jennifer Petrucelli (“Crip Camp”) said at the IDA’s Getting Real event on Wednesday. “At the same time, we want to really encourage people to take a collective breath...
- 4/17/2024
- by Brian Welk
- Indiewire
As filmmakers start to incorporate more generative artificial intelligence into documentary production, leading to mounting concern over the use of “fake archival” materials, a group of producers is pushing ahead in their efforts to establish guardrails around the use of the technology in fact-based storytelling.
On Tuesday, leaders of the Archival Producers Alliance — a group of roughly 300 researchers and producers working in documentary internationally, including Oscar- and Emmy-winning filmmakers — presented their first draft of a set of proposed best practices for the use of generative AI in their field. (Archival producers find and license appropriate archival materials like historical photos and video footage for nonfiction projects.) During the session at the International Documentary Association’s biennial Getting Real Conference in Los Angeles, APA founders Rachel Antell and Jennifer Petrucelli (Crip Camp) and Stephanie Jenkins (Muhammad Ali) presented an initial outline for how filmmakers might handle consent, primary sources and transparency...
On Tuesday, leaders of the Archival Producers Alliance — a group of roughly 300 researchers and producers working in documentary internationally, including Oscar- and Emmy-winning filmmakers — presented their first draft of a set of proposed best practices for the use of generative AI in their field. (Archival producers find and license appropriate archival materials like historical photos and video footage for nonfiction projects.) During the session at the International Documentary Association’s biennial Getting Real Conference in Los Angeles, APA founders Rachel Antell and Jennifer Petrucelli (Crip Camp) and Stephanie Jenkins (Muhammad Ali) presented an initial outline for how filmmakers might handle consent, primary sources and transparency...
- 4/17/2024
- by Katie Kilkenny
- The Hollywood Reporter - Movie News
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