Updated with additional exec comment. A trio of Amazon ad execs closed the company’s first upfront presentation Tuesday morning in New York, bookending remarks from two senior-level colleagues at the start of the 90-minute show.
Tanner Elton, VP of U.S. Ad Sales, emphasized the company’s difference-making scale, with monthly reach to 200 million monthly viewers of Prime Video. “This is Amazon – we’re the place those customers come to shop and do so much more,” Elton said. “Which means we can do things nobody else can do.”
Sarah Iooss, Director of U.S. Agency Development and Twitch, told ad buyers at Pier 36 that all of them would be able to benefit from the technology and data insights that have long been at the core of the company. “All of you are endemic to Amazon,” she said.
As the pair spoke, screens behind them filled with statistics, including Amazon...
Tanner Elton, VP of U.S. Ad Sales, emphasized the company’s difference-making scale, with monthly reach to 200 million monthly viewers of Prime Video. “This is Amazon – we’re the place those customers come to shop and do so much more,” Elton said. “Which means we can do things nobody else can do.”
Sarah Iooss, Director of U.S. Agency Development and Twitch, told ad buyers at Pier 36 that all of them would be able to benefit from the technology and data insights that have long been at the core of the company. “All of you are endemic to Amazon,” she said.
As the pair spoke, screens behind them filled with statistics, including Amazon...
- 5/14/2024
- by Dade Hayes
- Deadline Film + TV
At the Amazon upfront, Reese Witherspoon appearing in character as Legally Blonde’s Elle Woods wasn’t even the actress’ best effort of the morning. That came about 45 minutes before her presentation wrapper, when she scolded her You’re Cordially Invited co-star Will Ferrell for bragging about his romantic comedy prowess.
“I’m the fucking queen of looking cute while sleeping,” said Witherspoon, referring to that moment in every rom-com when one actor lovingly looks at the other while their eyes are closed. This delighted the crowd at the tech giant’s first-ever upfront presentation, as did much of star-packed show — once they got in, of course. Slow lines stretched down South Street, prompting a half-hour delay for the Pier 36 event.
“Thank you for whatever you went through to get in this room,” said Jennifer Salke, head of Amazon MGM Studios, when she finally took the stage. “I know it was a lot.
“I’m the fucking queen of looking cute while sleeping,” said Witherspoon, referring to that moment in every rom-com when one actor lovingly looks at the other while their eyes are closed. This delighted the crowd at the tech giant’s first-ever upfront presentation, as did much of star-packed show — once they got in, of course. Slow lines stretched down South Street, prompting a half-hour delay for the Pier 36 event.
“Thank you for whatever you went through to get in this room,” said Jennifer Salke, head of Amazon MGM Studios, when she finally took the stage. “I know it was a lot.
- 5/14/2024
- by Mikey O'Connell
- The Hollywood Reporter - Movie News
Viewers will soon have one fewer barrier between watching something on Prime Video and shopping for new merchandise on Amazon.
In one of the company’s most predictable moves after rolling out an ad-supported tier for all Prime Video customers who don’t pay to upgrade, Amazon is introducing several new ad formats ahead of its Upfront Presentation next week. Prime Video customers will soon be able to see ads for products, and then purchase those products without ever having to leave the Amazon ecosystem thanks to the launch of new pause ads, ad carousels, and trivia ads that will be found on multiple platforms.
Key Details: Ad carousels will offer customers multiple, related products for them to browse during Prime Video commercial breaks. Pause ads have already made their way to streamers like Paramount+, Max and Hulu. Prime Video has over 200 million customers, and a recent survey found that...
In one of the company’s most predictable moves after rolling out an ad-supported tier for all Prime Video customers who don’t pay to upgrade, Amazon is introducing several new ad formats ahead of its Upfront Presentation next week. Prime Video customers will soon be able to see ads for products, and then purchase those products without ever having to leave the Amazon ecosystem thanks to the launch of new pause ads, ad carousels, and trivia ads that will be found on multiple platforms.
Key Details: Ad carousels will offer customers multiple, related products for them to browse during Prime Video commercial breaks. Pause ads have already made their way to streamers like Paramount+, Max and Hulu. Prime Video has over 200 million customers, and a recent survey found that...
- 5/7/2024
- by David Satin
- The Streamable
Amazon wants to break down the barriers between watching TV and driving to the mall.
The streaming giant on Tuesday unveiled a new suite of interactive ad formats it is making available for sponsors of its Prime Video subscription-video service. All of them spur viewers to shop for an advertiser’s products during breaks in their viewing.
“Amazon Ads continues to re-imagine the streaming TV experience with interactive ad formats that are seamlessly shoppable and help advertisers meaningfully connect with customers,” said Alan Moss, vice president of global ad sales for Amazon Ads, in a statement. “We are developing innovative experiences to help brands better engage with customers, as we work to transform streaming advertising through our differentiated combination of reach, first-party signals, and ad tech.”
The company debuted so-called “shoppable” formats just days ahead of its first showcase to advertisers during the industry’s “upfront,” when U.S. TV...
The streaming giant on Tuesday unveiled a new suite of interactive ad formats it is making available for sponsors of its Prime Video subscription-video service. All of them spur viewers to shop for an advertiser’s products during breaks in their viewing.
“Amazon Ads continues to re-imagine the streaming TV experience with interactive ad formats that are seamlessly shoppable and help advertisers meaningfully connect with customers,” said Alan Moss, vice president of global ad sales for Amazon Ads, in a statement. “We are developing innovative experiences to help brands better engage with customers, as we work to transform streaming advertising through our differentiated combination of reach, first-party signals, and ad tech.”
The company debuted so-called “shoppable” formats just days ahead of its first showcase to advertisers during the industry’s “upfront,” when U.S. TV...
- 5/7/2024
- by Brian Steinberg
- Variety Film + TV
Before its debut presentation to ad buyers during the mid-May week of top-tier media and tech pitches, Amazon Ads is rolling out three new streaming video ad formats.
The interactive formats are hitting the market just before Amazon’s upfront presentation on May 14 at Pier 36 in New York. In previous years, Amazon positioned itself at the tech-focused NewFronts, but Prime Video’s addition of NFL football and other broad-audience programming prompted the company to enter the main arena this year.
The three new formats are shoppable carousel ads, interactive pause ads and brand trivia ads, all of which aim to leverage the company’s e-commerce strengths in the video arena. They build on the first interactive ad units put in place by Amazon Ads in 2021.
Prime Video earlier this year began running ads on films and series for all subscribers, with Amazon execs emphasizing a strategic emphasis on ads across the company.
The interactive formats are hitting the market just before Amazon’s upfront presentation on May 14 at Pier 36 in New York. In previous years, Amazon positioned itself at the tech-focused NewFronts, but Prime Video’s addition of NFL football and other broad-audience programming prompted the company to enter the main arena this year.
The three new formats are shoppable carousel ads, interactive pause ads and brand trivia ads, all of which aim to leverage the company’s e-commerce strengths in the video arena. They build on the first interactive ad units put in place by Amazon Ads in 2021.
Prime Video earlier this year began running ads on films and series for all subscribers, with Amazon execs emphasizing a strategic emphasis on ads across the company.
- 5/7/2024
- by Dade Hayes
- Deadline Film + TV
It’s about to get a lot easier to buy something on Amazon while watching a TV show, movie, or live sporting event on Prime Video.
Ahead of its inaugural upfront presentation to advertisers next week, Amazon says that it plans to roll out three new ad formats that will emphasize shoppability, including the ability for users to add products to their Amazon carts with a click of their smart TV remote.
The three formats are:
Shoppable carousel ads, which includes a sliding lineup of products from a sponsor during Prime Video commercial breaks. Users can quickly move between products using their remote, and add items to their Amazon cart.
Interactive pause ads: The pause ad has become a standardbearer format in video streaming ever since Hulu debuted the concept in 2019, letting services insert an ad at a natural moment: When the user has paused a video. Amazon will add...
Ahead of its inaugural upfront presentation to advertisers next week, Amazon says that it plans to roll out three new ad formats that will emphasize shoppability, including the ability for users to add products to their Amazon carts with a click of their smart TV remote.
The three formats are:
Shoppable carousel ads, which includes a sliding lineup of products from a sponsor during Prime Video commercial breaks. Users can quickly move between products using their remote, and add items to their Amazon cart.
Interactive pause ads: The pause ad has become a standardbearer format in video streaming ever since Hulu debuted the concept in 2019, letting services insert an ad at a natural moment: When the user has paused a video. Amazon will add...
- 5/7/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Longtime NBC ad sales executive Krishan Bhatia has landed at Amazon as VP, Global Video Advertising Sales, a new position for a new team within ad sales focused on streaming TV offerings across live sports, Amazon Freevee, Twitch, Prime Video ads, and third-party publishers.
He’ll be based in New York and report to Alan Moss, global ad sales vice president.
In a note today, Moss said he’s “excited about the impact [Bhatia’s] wealth of experience in the media and advertising business will have for our customers in the streaming TV space.”
Video advertising has become increasingly key to Amazon, whose CEO Andy Jassy saluted the company’s progress in the space earlier today in his annual letter to shareholders, noting 24% growth last year to $47 billion.
Amazon has added sponsored TV to the mix, giving advertisers a self-service option that will inject their messages into more than 30 streaming services,...
He’ll be based in New York and report to Alan Moss, global ad sales vice president.
In a note today, Moss said he’s “excited about the impact [Bhatia’s] wealth of experience in the media and advertising business will have for our customers in the streaming TV space.”
Video advertising has become increasingly key to Amazon, whose CEO Andy Jassy saluted the company’s progress in the space earlier today in his annual letter to shareholders, noting 24% growth last year to $47 billion.
Amazon has added sponsored TV to the mix, giving advertisers a self-service option that will inject their messages into more than 30 streaming services,...
- 4/11/2024
- by Jill Goldsmith
- Deadline Film + TV
As Amazon ramps up its efforts to woo ad dollars that once were earmarked for traditional TV, it is also luring ad executives who tried to capture that money for TV networks.
Krishan Bhatia, previously a senior executive at NBCUniversal who ran the business aspects of the company’s ad-sales division, is joining Amazon as vice president of global video advertising for Amazon Ads. He will be charged with leading a global sales seeking to monetize Amazon’s growing video operations tied to sports, Freevee, Twitch and Prime Video.
He will report to Alan Moss, global ad sales vice president.
“I’m excited about the impact his wealth of experience in the media and advertising business will have for our customers in the streaming TV space,” Moss said.
Amazon in January raided Disney to hire Jeremy Helfand, who rose from a position at Hulu to supervise all advertising innovation across Disney’s interactive businesses,...
Krishan Bhatia, previously a senior executive at NBCUniversal who ran the business aspects of the company’s ad-sales division, is joining Amazon as vice president of global video advertising for Amazon Ads. He will be charged with leading a global sales seeking to monetize Amazon’s growing video operations tied to sports, Freevee, Twitch and Prime Video.
He will report to Alan Moss, global ad sales vice president.
“I’m excited about the impact his wealth of experience in the media and advertising business will have for our customers in the streaming TV space,” Moss said.
Amazon in January raided Disney to hire Jeremy Helfand, who rose from a position at Hulu to supervise all advertising innovation across Disney’s interactive businesses,...
- 4/11/2024
- by Brian Steinberg
- Variety Film + TV
With Amazon about to turbocharge its video advertising business, the tech giant has announced a three-year deal with holding company Ipg Mediabrands to bolster its Prime Video ad business when it launches next year.
Prime Video will start including limited ads in Prime Video TV shows and movies in the U.S., U.K., Germany, and Canada early next year, with France, Italy, Spain, Mexico, and Australia joining them later in the year. Ipg will support ads in all of those countries.
The deal will see Ipg add Prime Video to its client’s media buying strategies, including first looks at new ad formats and content sponsorships in each region. Amazon says that Prime Video ads will reach an estimated 115 million viewers on a monthly basis, and will have “meaningfully fewer” ads than traditional linear TV channels.
Ipg Mediabrands clients include Johnson & Johnson, Cvs, American Express, Mattel, Henkel, General Mills,...
Prime Video will start including limited ads in Prime Video TV shows and movies in the U.S., U.K., Germany, and Canada early next year, with France, Italy, Spain, Mexico, and Australia joining them later in the year. Ipg will support ads in all of those countries.
The deal will see Ipg add Prime Video to its client’s media buying strategies, including first looks at new ad formats and content sponsorships in each region. Amazon says that Prime Video ads will reach an estimated 115 million viewers on a monthly basis, and will have “meaningfully fewer” ads than traditional linear TV channels.
Ipg Mediabrands clients include Johnson & Johnson, Cvs, American Express, Mattel, Henkel, General Mills,...
- 12/7/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
Amazon executive Albert Cheng says the era of “T-commerce” — the sale of goods directly through TV screens — is finally dawning.
In a panel hosted by the Interactive Advertising Bureau, the Amazon Studios COO and co-head of television said the company has long sought to “leverage the reach of Prime Video and marry that with commerce.” He offered a rare glimpse inside those efforts during the Iab’s online Annual Leadership Meeting. The week-long conference has featured execs from YouTube, Facebook and others, along with TV and ad industry speakers and political figures.
Now worth more than $1.5 trillion and upending sector after sector across the economy, Amazon has long posed a threat to both tech rivals and traditional media companies. But only in the past couple of years has the potential started to become more clear. The Amazon video ecosystem, linked through the Prime subscription program, spans original films and TV shows,...
In a panel hosted by the Interactive Advertising Bureau, the Amazon Studios COO and co-head of television said the company has long sought to “leverage the reach of Prime Video and marry that with commerce.” He offered a rare glimpse inside those efforts during the Iab’s online Annual Leadership Meeting. The week-long conference has featured execs from YouTube, Facebook and others, along with TV and ad industry speakers and political figures.
Now worth more than $1.5 trillion and upending sector after sector across the economy, Amazon has long posed a threat to both tech rivals and traditional media companies. But only in the past couple of years has the potential started to become more clear. The Amazon video ecosystem, linked through the Prime subscription program, spans original films and TV shows,...
- 3/11/2021
- by Dade Hayes
- Deadline Film + TV
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