Creators have a new way to sell ad space within their videos. Arthur Leopold and Jonathan Meyers have co-founded Agentio, a matchmaking platform that has raised $4.25 million of seed funding.
Agentio’s flagship platform is live in beta. Influencers like Cody Ko and Nick Digiovanni have already used Agentio to sell ad space on their videos. The platform simplifies connections between sponsored creators and their partners by easily scaling up an ad-buying process that is otherwise time-consuming and labor-intensive.
Both of Agentio’s Co-Founders have extensive experience in advertising and marketing. Leopold was Cameo‘s first hire. As the President of the celebrity shoutout platform, he helped grow it into a multi-million-dollar enterprise. Meyers comes to Agentio after a stint at Spotify, where he led an Automated Content Marketing team that implemented AI-driven solutions.
With Agentio, Leopold and Meyers hope to make the ad reading process as simple as the...
Agentio’s flagship platform is live in beta. Influencers like Cody Ko and Nick Digiovanni have already used Agentio to sell ad space on their videos. The platform simplifies connections between sponsored creators and their partners by easily scaling up an ad-buying process that is otherwise time-consuming and labor-intensive.
Both of Agentio’s Co-Founders have extensive experience in advertising and marketing. Leopold was Cameo‘s first hire. As the President of the celebrity shoutout platform, he helped grow it into a multi-million-dollar enterprise. Meyers comes to Agentio after a stint at Spotify, where he led an Automated Content Marketing team that implemented AI-driven solutions.
With Agentio, Leopold and Meyers hope to make the ad reading process as simple as the...
- 11/1/2023
- by Sam Gutelle
- Tubefilter.com
Everybody has to make money, and Hollywood stars are no exception. Amid the SAG-AFTRA and WGA strikes, many people working in the entertainment industry have found themselves struggling to make ends meet. While the strike has definitely been hardest on the actors and writers who were already struggling beforehand, it's hit everyone involved in different ways. Hopefully, the striking actors and writers will eventually reach an agreement with studios that allows them to be fairly compensated for their work, but as the strike drags on, some Hollywood actors are trying out a different approach to making money.
Several stars are signing up or reactivating their accounts on the website Cameo, which allows celebrities and creators of all kinds to sell personalized videos of themselves for anywhere from $1 to $1,500. The site has seen an increase of 137 percent since the start of the strike, Cameo CEO Steven Galanis told CNN, an influx...
Several stars are signing up or reactivating their accounts on the website Cameo, which allows celebrities and creators of all kinds to sell personalized videos of themselves for anywhere from $1 to $1,500. The site has seen an increase of 137 percent since the start of the strike, Cameo CEO Steven Galanis told CNN, an influx...
- 8/30/2023
- by Eden Arielle Gordon
- Popsugar.com
Cameo, which allows celebrities to send personalized video messages to fans for a fee, is seeing a resurgence among actors looking for an alternative source of income amid the current SAG-AFTRA strike.
Notable names who joined or reactivated their accounts since the onset of the SAG-AFTRA strike include Alyssa Milano, who charges $300 for a personalized video; Cheyenne Jackson, who charges $95 for a video and $3 for a message; Chris Wood, who charges $499 for a personalized video and $20 for a message; China Anne McClain, who charges $199 for a video; and Melissa Benoist, who charges $400 for a personalized video and $20 for a message.
The company’s chief executive officer Steven Galanis told TheWrap that the service has seen a notable uptick of new talent onboarding or existing talent reactivating their accounts in the wake of the labor stoppage. And while Cameo might be a boon for striking actors, the renewed activity is...
Notable names who joined or reactivated their accounts since the onset of the SAG-AFTRA strike include Alyssa Milano, who charges $300 for a personalized video; Cheyenne Jackson, who charges $95 for a video and $3 for a message; Chris Wood, who charges $499 for a personalized video and $20 for a message; China Anne McClain, who charges $199 for a video; and Melissa Benoist, who charges $400 for a personalized video and $20 for a message.
The company’s chief executive officer Steven Galanis told TheWrap that the service has seen a notable uptick of new talent onboarding or existing talent reactivating their accounts in the wake of the labor stoppage. And while Cameo might be a boon for striking actors, the renewed activity is...
- 8/23/2023
- by Lucas Manfredi
- The Wrap
SAG-AFTRA members now have union protection for some of their Cameo earnings.
The guild signed a collective bargaining agreement with Cameo’s C4B (aka Cameo for Business) marketplace, which connects celebrity users with brands for sponsored content. Under the deal, SAG-AFTRA talent will be able to count those earnings toward their pensions and health benefits. They’ll also presumably have SAG-AFTRA’s legal weight behind them if a brand partner tries to pull something shady like non-payment.
SAG-AFTRA says there are “tens of thousands” of celebrities using C4B, “many of whom are SAG-AFTRA members who want the rights, benefits and protections afforded by a union contract.”
“Similar to the Influencer and Podcast Agreements, the C4B x SAG-AFTRA Agreement is another example of the ways in which SAG-AFTRA continues to innovate contracts to ensure that members have the opportunity to cover their work and be eligible for health insurance and retirement benefits,...
The guild signed a collective bargaining agreement with Cameo’s C4B (aka Cameo for Business) marketplace, which connects celebrity users with brands for sponsored content. Under the deal, SAG-AFTRA talent will be able to count those earnings toward their pensions and health benefits. They’ll also presumably have SAG-AFTRA’s legal weight behind them if a brand partner tries to pull something shady like non-payment.
SAG-AFTRA says there are “tens of thousands” of celebrities using C4B, “many of whom are SAG-AFTRA members who want the rights, benefits and protections afforded by a union contract.”
“Similar to the Influencer and Podcast Agreements, the C4B x SAG-AFTRA Agreement is another example of the ways in which SAG-AFTRA continues to innovate contracts to ensure that members have the opportunity to cover their work and be eligible for health insurance and retirement benefits,...
- 5/24/2023
- by James Hale
- Tubefilter.com
SAG-AFTRA and Cameo for Business (C4B), the celebrity digital marketplace that connects talent with fans and brands, have reached what the guild is calling a “groundbreaking” agreement that allows its members to work under a SAG-AFTRA contract and count their C4B earnings toward their pension and health benefits.
Cameo for Business is a digital marketing platform connecting brands of all sizes directly with entertainers, athletes, creators and other high-profile talent to create social and promotional content. According to the guild, there are “tens of thousands of stars on the platform, many of whom are SAG-AFTRA members who want the rights, benefits and protections afforded by a union contract.”
Fran Drescher, the guild’s president who herself is a Cameo talent, said: “The commercial industry has changed so much and we’re keeping up with it. I am so excited about this new agreement and proud that...
Cameo for Business is a digital marketing platform connecting brands of all sizes directly with entertainers, athletes, creators and other high-profile talent to create social and promotional content. According to the guild, there are “tens of thousands of stars on the platform, many of whom are SAG-AFTRA members who want the rights, benefits and protections afforded by a union contract.”
Fran Drescher, the guild’s president who herself is a Cameo talent, said: “The commercial industry has changed so much and we’re keeping up with it. I am so excited about this new agreement and proud that...
- 5/23/2023
- by David Robb
- Deadline Film + TV
Cameo and SAG-AFTRA have reached a new agreement that will enable the work that guild members do on Cameo for Business to count toward their health and pension benefits.
Cameo is best known as the marketplace where fans can purchase short, personalized messages from celebrities — birthday greetings, get well soon, that kind of thing. Cameo for Business is the service’s brand partnership wing, where celebrities are paid to record short videos endorsing products or services. The guild confirms that only work an actor does as part of a brand partnership on Cameo for Business will count toward SAG-AFTRA benefits. Videos recorded directly for consumers will not.
“The commercial industry has changed so much and we’re keeping up with it! I am so excited about this new agreement and proud that we found an innovative way for our members to have their work covered and earn towards their health and pension benefits.
Cameo is best known as the marketplace where fans can purchase short, personalized messages from celebrities — birthday greetings, get well soon, that kind of thing. Cameo for Business is the service’s brand partnership wing, where celebrities are paid to record short videos endorsing products or services. The guild confirms that only work an actor does as part of a brand partnership on Cameo for Business will count toward SAG-AFTRA benefits. Videos recorded directly for consumers will not.
“The commercial industry has changed so much and we’re keeping up with it! I am so excited about this new agreement and proud that we found an innovative way for our members to have their work covered and earn towards their health and pension benefits.
- 5/23/2023
- by Robert Carnevale
- The Wrap
SAG-AFTRA and Cameo have inked a deal to offer union coverage to performers making agreements with brands through the celebrity video marketplace’s marketing arm.
The new “C4B x SAG-AFTRA Agreement” allows union members to count their compensation from Cameo for Business brand deals toward their pension and health benefits, as performers must meet certain earnings thresholds to qualify. Prospective SAG-AFTRA members, too, can use earnings under the deal to eventually help qualify for the union as well as its health and pension plans. Brands do not need to already be SAG-AFTRA signatories to participate (any brand doing Cameo for Business deals will be covered) and these companies “will have access to even more fan-favorite professional talent for their marketing campaigns” as a result of union members easily being able to cover these deals and leverage their work toward union benefits, the parties stated in their announcement Tuesday.
Consumer...
The new “C4B x SAG-AFTRA Agreement” allows union members to count their compensation from Cameo for Business brand deals toward their pension and health benefits, as performers must meet certain earnings thresholds to qualify. Prospective SAG-AFTRA members, too, can use earnings under the deal to eventually help qualify for the union as well as its health and pension plans. Brands do not need to already be SAG-AFTRA signatories to participate (any brand doing Cameo for Business deals will be covered) and these companies “will have access to even more fan-favorite professional talent for their marketing campaigns” as a result of union members easily being able to cover these deals and leverage their work toward union benefits, the parties stated in their announcement Tuesday.
Consumer...
- 5/23/2023
- by Katie Kilkenny
- The Hollywood Reporter - Movie News
Through Cameo, celebrities have completed more than 2.5 million shoutouts requested by their fans. If you know a child who deserves a birthday greeting or a how-do-you-do, now there’s a Cameo option for that person — even if they don’t know who Jerry Gergich is. Digital-native brands like CoComelon and Blippi are offering shoutouts through Cameo Kids, a platform that has been launched in partnership with Candle Media.
Candle is supplying Cameo Kids with some in-demand characters for its all-ages request line. The media company owns CoComelon and Blippi thanks to its 2021 acquisition of London-based network Moonbug. CoComelon touts one of the most-watched YouTube channels in the world, and Blippi’s viewership is nothing to sniff at either. Even though Moonbug’s biggest properties have household names, parents will be able to book shoutouts from those channels with minimal fuss. Cameos from CoComelon characters or Blippi’s titular host cost...
Candle is supplying Cameo Kids with some in-demand characters for its all-ages request line. The media company owns CoComelon and Blippi thanks to its 2021 acquisition of London-based network Moonbug. CoComelon touts one of the most-watched YouTube channels in the world, and Blippi’s viewership is nothing to sniff at either. Even though Moonbug’s biggest properties have household names, parents will be able to book shoutouts from those channels with minimal fuss. Cameos from CoComelon characters or Blippi’s titular host cost...
- 12/8/2022
- by Sam Gutelle
- Tubefilter.com
Cameo has acquired Represent, the celebrity merchandising platform, as the celebrity video company looks to expand its offerings for talent and fans.
Launched in 2014, Represent has been the merchandising partner for the recent Friends reunion and has worked with talent like Jennifer Lopez, Leonardo DiCaprio, Matthew McConaughey, Kendall Jenner and Arnold Schwarzenegger. As part of the acquisition, Represent’s CMO, Bobby Maylack, will join Cameo as its chief creative officer. Represent president and COO Dan Rosenberg will continue leading the company’s day-to-day operations.
Conversations around the Represent acquisition began a year ago, according to Cameo co-founder and CEO Steven Galanis.
“...
Launched in 2014, Represent has been the merchandising partner for the recent Friends reunion and has worked with talent like Jennifer Lopez, Leonardo DiCaprio, Matthew McConaughey, Kendall Jenner and Arnold Schwarzenegger. As part of the acquisition, Represent’s CMO, Bobby Maylack, will join Cameo as its chief creative officer. Represent president and COO Dan Rosenberg will continue leading the company’s day-to-day operations.
Conversations around the Represent acquisition began a year ago, according to Cameo co-founder and CEO Steven Galanis.
“...
- 10/25/2021
- The Hollywood Reporter - Film + TV
Cameo has acquired Represent, the celebrity merchandising platform, as the celebrity video company looks to expand its offerings for talent and fans.
Launched in 2014, Represent has been the merchandising partner for the recent Friends reunion and have worked with talent like Jennifer Lopez, Leonardo DiCaprio, Matthew McConaughey, Kendall Jenner and Arnold Schwarzenegger. As part of the acquisition, Represent’s CMO, Bobby Maylack, will join Cameo as its chief creative officer. Represent President and COO Dan Rosenberg will continue leading the company’s day-to-day operations.
Conversations around the Represent acquisition began a year ago, according to Cameo co-founder and CEO Steven Galanis.
“...
Launched in 2014, Represent has been the merchandising partner for the recent Friends reunion and have worked with talent like Jennifer Lopez, Leonardo DiCaprio, Matthew McConaughey, Kendall Jenner and Arnold Schwarzenegger. As part of the acquisition, Represent’s CMO, Bobby Maylack, will join Cameo as its chief creative officer. Represent President and COO Dan Rosenberg will continue leading the company’s day-to-day operations.
Conversations around the Represent acquisition began a year ago, according to Cameo co-founder and CEO Steven Galanis.
“...
- 10/25/2021
- The Hollywood Reporter - Movie News
Everyone is talking about talent compensation lately, and that includes Cameo CEO Steven Galanis, who revealed the video messaging platform’s most bankable star is no A-lister but rather actor Brian Baumgartner, known for playing Kevin Malone on The Office.
Galanis recently dished that the actor did “over $1 million” last year, charging $195 per message. “I finally decided to give it a try,” says Baumgartner, who joined Cameo in 2019. He credits his success to the staying power of the show and the fact that during the pandemic, “people wanted to make a connection. It’s not really ...
Galanis recently dished that the actor did “over $1 million” last year, charging $195 per message. “I finally decided to give it a try,” says Baumgartner, who joined Cameo in 2019. He credits his success to the staying power of the show and the fact that during the pandemic, “people wanted to make a connection. It’s not really ...
Everyone is talking about talent compensation lately, and that includes Cameo CEO Steven Galanis, who revealed the video messaging platform’s most bankable star is no A-lister but rather actor Brian Baumgartner, known for playing Kevin Malone on The Office.
Galanis recently dished that the actor did “over $1 million” last year, charging $195 per message. “I finally decided to give it a try,” says Baumgartner, who joined Cameo in 2019. He credits his success to the staying power of the show and the fact that during the pandemic, “people wanted to make a connection. It’s not really ...
Galanis recently dished that the actor did “over $1 million” last year, charging $195 per message. “I finally decided to give it a try,” says Baumgartner, who joined Cameo in 2019. He credits his success to the staying power of the show and the fact that during the pandemic, “people wanted to make a connection. It’s not really ...
Cameo, the platform that connects celebrities to their fans, has raised $100 million at a valuation of just over $1 billion, the company says.
Cameo says it will use the cash to improve its core product, roll out new products like fan clubs and “Cameo Calls,” expand its global presence to more countries, and grow its burgeoning B2B business.
In a statement announcing the funding, Cameo CEO Steven Galanis said that the pandemic, as disruptive as it was to the world, served to legitimize Cameo’s business model.
“The pandemic put extra stress on the already unstable business models supporting ...
Cameo says it will use the cash to improve its core product, roll out new products like fan clubs and “Cameo Calls,” expand its global presence to more countries, and grow its burgeoning B2B business.
In a statement announcing the funding, Cameo CEO Steven Galanis said that the pandemic, as disruptive as it was to the world, served to legitimize Cameo’s business model.
“The pandemic put extra stress on the already unstable business models supporting ...
- 3/30/2021
- The Hollywood Reporter - Film + TV
Cameo, the platform that connects celebrities to their fans, has raised $100 million at a valuation of just over $1 billion, the company says.
Cameo says it will use the cash to improve its core product, roll out new products like fan clubs and “Cameo Calls,” expand its global presence to more countries, and grow its burgeoning B2B business.
In a statement announcing the funding, Cameo CEO Steven Galanis said that the pandemic, as disruptive as it was to the world, served to legitimize Cameo’s business model.
“The pandemic put extra stress on the already unstable business models supporting ...
Cameo says it will use the cash to improve its core product, roll out new products like fan clubs and “Cameo Calls,” expand its global presence to more countries, and grow its burgeoning B2B business.
In a statement announcing the funding, Cameo CEO Steven Galanis said that the pandemic, as disruptive as it was to the world, served to legitimize Cameo’s business model.
“The pandemic put extra stress on the already unstable business models supporting ...
- 3/30/2021
- The Hollywood Reporter - Movie News
Kevin Malone, played lovingly by Brian Baumgartner, may have been a little slow while working for Michael Scott on The Office... but the dude sure got paid this past year! Thanks to the Cameo app, he was able to use his renown appearance and voice to make his fans and his bank account very happy! Cameo's co-founder and CEO Steven Galanis put it this way: "The person that…...
- 12/12/2020
- by Mike Catalano
- JoBlo.com
Cameo, the company that has connected more than 1 million fans to their favorite pop culture personalities through personalized video messages and video calls, has partnered with St. Jude Children's Research Hospital in a holiday campaign to raise funds and awareness of childhood cancers and other life-threatening diseases.
Running through Friday, December 18, more than 700 celebrities, musicians, athletes, artists, activists and even Santa himself will donate 25%-100% of the proceeds of their Cameo orders to benefit St. Jude. For the duration of the partnership, Cameo will also donate 20% of its net proceeds or 5% of the total Cameo purchase price for participating talent.
Fans can purchase Cameo video greetings from VIPs ranging from former Nsync’er Lance Bass and ex-mlb player Nick Swisher to models Lily Aldridge and Paige Vanzant; recording artists Brian Courtney Wilson, Jekalynn Carr and LeAnn Rimes; and television personalities Elizabeth Chambers, Jeff Probst and Tj Lavin.
There’s also...
Running through Friday, December 18, more than 700 celebrities, musicians, athletes, artists, activists and even Santa himself will donate 25%-100% of the proceeds of their Cameo orders to benefit St. Jude. For the duration of the partnership, Cameo will also donate 20% of its net proceeds or 5% of the total Cameo purchase price for participating talent.
Fans can purchase Cameo video greetings from VIPs ranging from former Nsync’er Lance Bass and ex-mlb player Nick Swisher to models Lily Aldridge and Paige Vanzant; recording artists Brian Courtney Wilson, Jekalynn Carr and LeAnn Rimes; and television personalities Elizabeth Chambers, Jeff Probst and Tj Lavin.
There’s also...
- 12/11/2020
- Look to the Stars
If The Office were set in 2020, it looks like Kevin Malone would be able to join the likes of Robert California on a private cruise ship, because Brian Baumgartner, who played Kevin on the show, made $1 million off of Cameo videos this year. One million dollars - from his couch! That's basically the equivalent of infinite snacks from the vending machine or about all the pies the Dunder Mifflin work bus can carry.
"He'll do over $1 million this year in bookings," CEO Steven Galanis said in an interview on Kara Swisher's New York Times podcast, Sway, according to Vanity Fair. Brian charges $195 per video, which - if my math is better than Kevin's - means he's made at least 5,128 videos in 2020.
"He really takes a lot of pride in his craftsmanship of the videos," Steven added. "And I do think the quality of the Cameo is something that is really important to people.
"He'll do over $1 million this year in bookings," CEO Steven Galanis said in an interview on Kara Swisher's New York Times podcast, Sway, according to Vanity Fair. Brian charges $195 per video, which - if my math is better than Kevin's - means he's made at least 5,128 videos in 2020.
"He really takes a lot of pride in his craftsmanship of the videos," Steven added. "And I do think the quality of the Cameo is something that is really important to people.
- 12/10/2020
- by Chanel Vargas
- Popsugar.com
A surprising cast member from The Office is the most popular personality on Cameo, and he wasn't even the world's best boss. Brian Baumgartner, best known for his role as Kevin on the beloved NBC sitcom, is set to make more money on the personalized-video app than anyone else in 2020, according to Cameo CEO Steven Galanis. The mogul made this revelation during his appearance on the New York Times Sway podcast on Monday, Dec. 7. "He'll do over $1 million this year in bookings," Galanis told host Kara Swisher. When Swisher asked what it is about Baumgartner that appeals to users, Galanis explained that the 48-year-old actor puts a lot of thought into his...
- 12/10/2020
- E! Online
Today, the startup Stir -- a platform that enables digital creators to manage their various revenue streams, organize their analytics, and share funds with collaborators -- unveiled its beta product and announced a $4 million seed round.
The round featured participation from Homebrew, XYZ Capital, Ludlow Ventures, creator Casey Neistat, YouTube co-founder Chad Hurley, Cameo CEO, Steven Galanis, digital media company Mythical, Patreon CEO Jack Conte, investor Li Jin, Anchor CEO Michael Mignano, and SeatGeek executive Ian Borthwick.
Stir was founded by Facebook vet Joseph Albanese (who serves as CEO) and Cto Kushal Byatnal -- formerly of Brex, Google, and Amazon.
Stir says it enables creators to integrate their YouTube, Patreon, or Shopify accounts to track how business is going and where money is coming from, in addition to furnishing audience concentration and growth analytics to help creators make decisions about where to focus their attention. Additionally, a product within Stir...
The round featured participation from Homebrew, XYZ Capital, Ludlow Ventures, creator Casey Neistat, YouTube co-founder Chad Hurley, Cameo CEO, Steven Galanis, digital media company Mythical, Patreon CEO Jack Conte, investor Li Jin, Anchor CEO Michael Mignano, and SeatGeek executive Ian Borthwick.
Stir was founded by Facebook vet Joseph Albanese (who serves as CEO) and Cto Kushal Byatnal -- formerly of Brex, Google, and Amazon.
Stir says it enables creators to integrate their YouTube, Patreon, or Shopify accounts to track how business is going and where money is coming from, in addition to furnishing audience concentration and growth analytics to help creators make decisions about where to focus their attention. Additionally, a product within Stir...
- 10/20/2020
- by Geoff Weiss
- Tubefilter.com
The artists, entrepreneurs and pioneers on TheWrap’s 2020 Innovators List brought about meaningful change in a time when the coronavirus pandemic altered the world drastically. They adjusted to the worst case scenario and responded to the moment when America erupted in protest over racial injustices.
This year, actor-writer-director-producer Tyler Perry gave back to those in need while helping the industry get back to work, Rashad Robinson elevated his years-long fight for civil rights by putting pressure on Facebook and the major fall film festivals came together to collaborate on a shared platform of virtual cinema.
The individuals on this year’s list come from a variety of backgrounds and each have their own goals, but they all share an ambition to do something great and then surpass already lofty expectations. Congratulations to all of them.
Eight of the 2020 Innovators will participate in a panel discussion on Thursday at 5:30 p.
This year, actor-writer-director-producer Tyler Perry gave back to those in need while helping the industry get back to work, Rashad Robinson elevated his years-long fight for civil rights by putting pressure on Facebook and the major fall film festivals came together to collaborate on a shared platform of virtual cinema.
The individuals on this year’s list come from a variety of backgrounds and each have their own goals, but they all share an ambition to do something great and then surpass already lofty expectations. Congratulations to all of them.
Eight of the 2020 Innovators will participate in a panel discussion on Thursday at 5:30 p.
- 9/24/2020
- by Wrap Staff
- The Wrap
With dealmaking on an uptick, record sums are being paid for hot material, while the “asks” for star talent are often met with pushback. Those, at least, are the reports from the battlefront. The reaction: “There should be some sort of stock market for stars,” observes one British packaging agent.
In years past, a star’s price would be tied in part to the foreign presale market. A Stallone or Schwarzenegger who diligently toured key territories would command healthy advances around the world, resulting in muscular offers from Hollywood distributors. Tom Cruise, of course, became the champion of this strategy.
But box office bumps would still confuse dealmakers along the way. Even Iron Man Robert Downey Jr melted last year in Dolittle. Joaquin Phoenix’s Joker helped distributors forget his 2017 turkey aptly titled You Were Never Really Here.
A couple of generations have passed since MGM could bank on a...
In years past, a star’s price would be tied in part to the foreign presale market. A Stallone or Schwarzenegger who diligently toured key territories would command healthy advances around the world, resulting in muscular offers from Hollywood distributors. Tom Cruise, of course, became the champion of this strategy.
But box office bumps would still confuse dealmakers along the way. Even Iron Man Robert Downey Jr melted last year in Dolittle. Joaquin Phoenix’s Joker helped distributors forget his 2017 turkey aptly titled You Were Never Really Here.
A couple of generations have passed since MGM could bank on a...
- 7/16/2020
- by Peter Bart
- Deadline Film + TV
Cameo, a platform enabling fans to purchase personalized videos from their favorite pop culture personalities, announced today that Cameo and their participating talent will donate a portion of their proceeds to benefit wildlife affected by bushfires in Australia.
Starting January 9th through January 17, 2020, a percentage of fulfilled Cameo requests from select talent will be given to Wires, Australia’s largest wildlife rescue and rehabilitation organization, to help support animals in need.
Over 600 Cameo talent including Emmanuelle Chriqui, Josh Gates, Gilbert Gottfried, Mark Duplass, Jim O’Heir, Vicki Gunvalson, Ray Lewis, Scheana Shay, and Australian sport legends Brad Hogg, Mark Geyer, and Anthony Koutoufides have joined the fundraising effort, with a full list of participating talent listed on the Cameo homepage throughout the duration of the campaign.
According to Wires, ecologists from the University of Sydney have estimated over 800 million animals have been affected across Australia since the fires began in September...
Starting January 9th through January 17, 2020, a percentage of fulfilled Cameo requests from select talent will be given to Wires, Australia’s largest wildlife rescue and rehabilitation organization, to help support animals in need.
Over 600 Cameo talent including Emmanuelle Chriqui, Josh Gates, Gilbert Gottfried, Mark Duplass, Jim O’Heir, Vicki Gunvalson, Ray Lewis, Scheana Shay, and Australian sport legends Brad Hogg, Mark Geyer, and Anthony Koutoufides have joined the fundraising effort, with a full list of participating talent listed on the Cameo homepage throughout the duration of the campaign.
According to Wires, ecologists from the University of Sydney have estimated over 800 million animals have been affected across Australia since the fires began in September...
- 1/14/2020
- Look to the Stars
Cameo, the video platform that enables fans to purchase 30-second personalized video messages from their favorite influencers, athletes, and reality stars, has just closed a seismic $50 million funding round.
Cameo did not disclose its valuation in the wake of the Series B, which was led by Kleiner Perkins with participation from The Chernin Group, Spark Ventures, Bain Capital, and Lightspeed Venture Partners (which led the company’s $12.5 million Series A in November).
Cameo is growing at lightning speeds. The 26-month-old company has facilitated 275,000 personalized greetings from a total of 15,000 celebrities to date -- up from 85,000 greetings from a total of 5,000 stars last November. Company revenues have increased by a multiple of five within the past six months, CEO Steven Galanis tells Tubefilter. And roughly half of the 15,000 stars on the platform are social media influencers, who charge between $50 and $100 per video.
Visit Tubefilter for more great stories.
Cameo did not disclose its valuation in the wake of the Series B, which was led by Kleiner Perkins with participation from The Chernin Group, Spark Ventures, Bain Capital, and Lightspeed Venture Partners (which led the company’s $12.5 million Series A in November).
Cameo is growing at lightning speeds. The 26-month-old company has facilitated 275,000 personalized greetings from a total of 15,000 celebrities to date -- up from 85,000 greetings from a total of 5,000 stars last November. Company revenues have increased by a multiple of five within the past six months, CEO Steven Galanis tells Tubefilter. And roughly half of the 15,000 stars on the platform are social media influencers, who charge between $50 and $100 per video.
Visit Tubefilter for more great stories.
- 6/25/2019
- by Geoff Weiss
- Tubefilter.com
An upstart company has created a new revenue stream for creators. Cameo, based in Chicago, has launched a marketplace on which notable people, including athletes, TV personalities, and social stars, can sell personalized shout-outs to their fans for a set fee.
Cameo offers a roster of more than 1,400 notable people, all of whom deliver custom messages to specified recipients. Each individual star sets the price of his or her own shoutouts. The Australian YouTube channel Ozzy Man Reviews, for example, has his messages available for $30 a pop, while big-time YouTube star Guava Juice is requesting $200 for his how-do-you-dos.
Online video creators aren't the only people who are connecting with their fans through Cameo, but as the company's founder Steven Galanis told The Chicago Tribune, the list of the most active Cameo pages is led by social stars. Galanis said that former Vine stars Evan Breen (pictured above) and Nick Colletti...
Cameo offers a roster of more than 1,400 notable people, all of whom deliver custom messages to specified recipients. Each individual star sets the price of his or her own shoutouts. The Australian YouTube channel Ozzy Man Reviews, for example, has his messages available for $30 a pop, while big-time YouTube star Guava Juice is requesting $200 for his how-do-you-dos.
Online video creators aren't the only people who are connecting with their fans through Cameo, but as the company's founder Steven Galanis told The Chicago Tribune, the list of the most active Cameo pages is led by social stars. Galanis said that former Vine stars Evan Breen (pictured above) and Nick Colletti...
- 4/16/2018
- by Sam Gutelle
- Tubefilter.com
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