Welcome back to another edition of International Insider. This week, you’ve got me, Jesse Whittock, taking you through the big stories from beyond the U.S. shores.
Indian Incentive
Luring them in: Indian TV production is one of the big, developing international narratives of 2022, and the country is desperate to attract more overseas players to its shores following a difficult pandemic. Our Contributing Editor for Asia, Liz Shackleton, took a deep dive into a new 30 cash rebate that the country’s Information & Broadcasting Ministry has rolled out over recent months. Here’s the science bit: the incentive will reimburse up to 30 of qualifying expenditure up to about INR20M. An additional 5 can be accessed for productions with larger Indian crews. To be eligible, productions must get I&b approval and spend a minimum INR25M. There are several other caveats, but Liz explains it better than I can,...
Indian Incentive
Luring them in: Indian TV production is one of the big, developing international narratives of 2022, and the country is desperate to attract more overseas players to its shores following a difficult pandemic. Our Contributing Editor for Asia, Liz Shackleton, took a deep dive into a new 30 cash rebate that the country’s Information & Broadcasting Ministry has rolled out over recent months. Here’s the science bit: the incentive will reimburse up to 30 of qualifying expenditure up to about INR20M. An additional 5 can be accessed for productions with larger Indian crews. To be eligible, productions must get I&b approval and spend a minimum INR25M. There are several other caveats, but Liz explains it better than I can,...
- 8/12/2022
- by Jesse Whittock
- Deadline Film + TV
Welcome to Deadline’s International Disruptors, a feature where we’ll shine a spotlight on key executives and companies outside of the U.S. who are shaking up the offshore marketplace. This week, we’re speaking with Korean super-agent Soyoung Lee, who represents some of the nation’s biggest stars and talked to us about her experiences of the Korean content boom.
Few have been better placed to both witness and be part of the Korean content explosion than Soyoung Lee, super-agent and founder of one of the nation’s largest talent agencies, Saram Entertainment.
When she opened what was then called Jaewon Promotion Co almost exactly two decades ago – mainly specializing in marketing major brands such as McDonald’s – Soyoung could never have foreseen that by 2022 she would be representing some of the biggest and most in-demand stars not just in Korea but the world.
“We started completely by chance,...
Few have been better placed to both witness and be part of the Korean content explosion than Soyoung Lee, super-agent and founder of one of the nation’s largest talent agencies, Saram Entertainment.
When she opened what was then called Jaewon Promotion Co almost exactly two decades ago – mainly specializing in marketing major brands such as McDonald’s – Soyoung could never have foreseen that by 2022 she would be representing some of the biggest and most in-demand stars not just in Korea but the world.
“We started completely by chance,...
- 8/10/2022
- by Max Goldbart
- Deadline Film + TV
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