In a very brief (9 feet) 2-strip Technicolor moment, Colleen Moore sees the potential of her father's failing delicatessen store through the rose colored glasses of her boyfriend, who is buying the place.
The working title of It Must Be Love was "Delicatessen," after the story of the same name from which this film based on.
It Must Be Love was Colleen Moore's third film of 1926.
Final film of Dorothy Seastrom.