Ringmaster Claude Kirchner would sometimes ride on a miniature train that was the envy of many child viewers. Cocomarsh once sponsored a contest on the show for a similar rideable train. That contest sold a lot of Cocomarsh.
A longtime sponsor of this show was Cocomarsh, a chocolate and marshallow-flavored drink mix for milk.
Other sponsors included Mars Candy Co, Kellog's, and Canada Dry Ginger Ale.