The film had one of the most innovative ad campaigns in Indian Film history. The most famous one of the hoardings of the film had no photographs, just this line: 'Who is Aamir Khan? ...Ask the girl next door.'
Towards the end of the superhit song "Papa Kehte Hain", Raj approaches a girl and sings "aankhon mein jaadu, hothon mein pyaar". That girl is none other than Reena Dutta, who was then Aamir Khan's wife. They were newly married and she had casually come to the sets to meet Aamir.
When the movie proved a hit, the Mumbai distributors decided to boost its prospects further by introducing a new strategy: buy eight or more tickets of the film and get a poster of Aamir Khan and Juhi Chawla absolutely free. The strategy worked and the collections of the film showed a big jump.
Its long unwieldy title led to the movie being popularly referred to by the acronym "QSQT". This sparked off a fad of Hindi movies with long titles promoted by acronym substitutes: Dilwale Dulhania Le Jayenge (1995) as "DDLJ" & Hum Aapke Hain Koun..! (1994) as "HAHK".
Actor Imran Khan plays younger Aamir Khan in the film.