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6/10
Oswald's Shrinking Brand
boblipton11 October 2019
Oswald the Lucky Rabbit is camping out one evening when he hears a cry for help. He rescues some insects from a ravenous bird, and is rewarded by the fairy-like butterfly who rules them by being shrunk so he can attend their night club in an abandoned bottle.

It's a very pleasant late Oswald cartoon, with a goodly number of sight gags. They are mostly concerned with various abandoned items being used for carnival rides: a washboard becomes a water slide, for example, and a pair of scissors a see-saw, before Oswald leaves and is handed an enlarging pill by the Butterfly. Before he swallows it, however, it is struck from his hand by the bird, and a chase ensues.

It's a good cartoon, but the primary issue with Oswald at this stage of his "career" was that he lacked a personality. A star, whether human, animal or cartoon, had a recognizable screen persona that persisted from one movie to the next. Oswald had none. He was just a character actor, to whom things happened inthe course of the cartoon, and then it ended.... in this one, rather abruptly.
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