Creepy, believable and the shots were very cool. Especially the fridge! Pacing was just right. The shots around the apartments were very clever and interesting. Love the cats and their use in the short. The only off was the acting - a little stiff but still watchable. The actor looks like a young, Chow Yun Fat. The actresses were both believable characters - I jump every time the bottle falls on the floor. The creepy darkness of the apartment and elevator adds to the overall mood of something bad about to happen. It really is a good ad for caller ID and for not talking to strangers ever! Hopefully, this will not give any potential "Richard" an idea!