Before this film, multi-reel films were exhibited in different days.
"Motography" (October, 1911 pp.186) from Library of Congress: October 16 is the release date, all three reels being put on the market at the same time. In this respect Kalem is following the lead of several other of the manufacturers. It is a good idea, this thing of releasing all of a several-reel subject on the same date instead of on successive dates. It enables the maker to get out better advertising matter and to place it more judiciously, while the exhibitor may run the different parts on succeeding nights, if he chooses, or he may show them as an entire program and feature it in his ' own advertising. No matter which way is preferable, the exhibitor is given a choice, which is always a good thing.
"Motography" (October, 1911 pp.186) from Library of Congress: October 16 is the release date, all three reels being put on the market at the same time. In this respect Kalem is following the lead of several other of the manufacturers. It is a good idea, this thing of releasing all of a several-reel subject on the same date instead of on successive dates. It enables the maker to get out better advertising matter and to place it more judiciously, while the exhibitor may run the different parts on succeeding nights, if he chooses, or he may show them as an entire program and feature it in his ' own advertising. No matter which way is preferable, the exhibitor is given a choice, which is always a good thing.
When Kalem re-issued this movie they had several tons of soil shipped from Killarney to New York and made into four foot squares that were sent out to cinema's showing the movie. If they bought a ticket, Irish immigrants could have the pleasure of standing on Irish soil once more.