LAS VEGAS -- The trailer for U2 3D, scheduled to open in the fall on 3-D-ready digital-cinema screens, had its worldwide premiere Thursday at ShoWest.
After the trailer screened, ShoWest delegates were treated to a clip of the band performing its hit Sunday Bloody Sunday as part of the concert production, produced by 3ality Digital Systems and Reality Digital Entertainment, and exhibited using 3-D provider Real D's system.
"For the last couple of years, we have focused on the delivery of premium 3-D entertainment, and these pioneers (3ality) have worked very hard to improve the art of 3-D filmmaking," Real D chairman and CEO Michael Lewis said.
Reflecting anticipated growth in the sector, 3ality Digital is building a new 20,000-square-foot facility in Burbank.
The Real D presentation included the trailer of the Walt Disney Co.'s 3-D feature Meet the Robinsons, set for March 30; as well as two National Geographic 3-D programs, Lions 3-D: Roar of the Kalahari and Sea Monsters, slated for release in the spring and fall, respectively.
After the trailer screened, ShoWest delegates were treated to a clip of the band performing its hit Sunday Bloody Sunday as part of the concert production, produced by 3ality Digital Systems and Reality Digital Entertainment, and exhibited using 3-D provider Real D's system.
"For the last couple of years, we have focused on the delivery of premium 3-D entertainment, and these pioneers (3ality) have worked very hard to improve the art of 3-D filmmaking," Real D chairman and CEO Michael Lewis said.
Reflecting anticipated growth in the sector, 3ality Digital is building a new 20,000-square-foot facility in Burbank.
The Real D presentation included the trailer of the Walt Disney Co.'s 3-D feature Meet the Robinsons, set for March 30; as well as two National Geographic 3-D programs, Lions 3-D: Roar of the Kalahari and Sea Monsters, slated for release in the spring and fall, respectively.
- 3/16/2007
- The Hollywood Reporter - Movie News
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