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Cannes -- Family-friendly franchises took center stage in Cannes during the two-day MipJunior confab that wrapped Sunday night. At its new HQ in the Martinez Hotel, this year's event was all about tweens, toys and trips back in time as the 16th annual children's programming event invaded the Croisette.
MIPJunior launched a licensing initiative this year featuring a series of case studies, matchmaking sessions and rendez-vous with top names in the global merchandising business. On Saturday, the seventh annual MipJunior Licensing Challenge was held as jury president Holly Stein, vp licensing acquisitions at Mattel, and her jury evaluated the hottest kids' property of the season to find merchandising potential. Industry execs focused on ways to capitalize on their brands with 360-degree global marketing campaigns and licensing franchises.
"Hannah Montana" creator Michael Poryes gave the MipJunior keynote Sunday and talked about creating a tween phenom that also became licensing gold with live concerts,...
Cannes -- Family-friendly franchises took center stage in Cannes during the two-day MipJunior confab that wrapped Sunday night. At its new HQ in the Martinez Hotel, this year's event was all about tweens, toys and trips back in time as the 16th annual children's programming event invaded the Croisette.
MIPJunior launched a licensing initiative this year featuring a series of case studies, matchmaking sessions and rendez-vous with top names in the global merchandising business. On Saturday, the seventh annual MipJunior Licensing Challenge was held as jury president Holly Stein, vp licensing acquisitions at Mattel, and her jury evaluated the hottest kids' property of the season to find merchandising potential. Industry execs focused on ways to capitalize on their brands with 360-degree global marketing campaigns and licensing franchises.
"Hannah Montana" creator Michael Poryes gave the MipJunior keynote Sunday and talked about creating a tween phenom that also became licensing gold with live concerts,...
- 10/3/2010
- by By Rebecca Leffler
- The Hollywood Reporter - Movie News
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