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Featured review
Nothing wonderful but a nice film with period novelty value
Many years ago the only effective way to communicate was to physically go to the person you needed to communicate with. The rich could maybe afford messengers but only the gods could cover great distances quickly. The invention of code signals led to the invention of the telephone to the invention of exchangers to the invention of radio waves and so on. This film captures the growth of the telecommunications industry.
If a major corporation sponsors a film today, we'd all be on the look out for the hidden messages and product placement; however back in 1957, Phillips just came out and produced this animation that looks in an amusing fashion at the growth of the communications industry and, although they don't refer to their own products at any point, it is their logo that is right up there at the very start and finish. This only really smacks you at the end as the film finishes on a heavy-handed marketing line, but other than this it is all quite amusing and interesting. Looking back now from a world where such things as telephones are seen as normal essentials etc all the information in the film is very dated but the delivery is still quite enjoyable rarely hilarious but colourful and energetic with some nice little touches.
Overall this is a nice little short from the nice people at Phillips; nothing fascinating or great about it but has novelty interest as a period piece and an example of corporation marketing in a sideways manner rather than direct selling.
If a major corporation sponsors a film today, we'd all be on the look out for the hidden messages and product placement; however back in 1957, Phillips just came out and produced this animation that looks in an amusing fashion at the growth of the communications industry and, although they don't refer to their own products at any point, it is their logo that is right up there at the very start and finish. This only really smacks you at the end as the film finishes on a heavy-handed marketing line, but other than this it is all quite amusing and interesting. Looking back now from a world where such things as telephones are seen as normal essentials etc all the information in the film is very dated but the delivery is still quite enjoyable rarely hilarious but colourful and energetic with some nice little touches.
Overall this is a nice little short from the nice people at Phillips; nothing fascinating or great about it but has novelty interest as a period piece and an example of corporation marketing in a sideways manner rather than direct selling.
helpful•11
- bob the moo
- Apr 22, 2005
Details
- Runtime10 minutes
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