- Pete Townshend: [Pete's verbal exchange with audience member] You wouldn't know heart if it came and stuffed itself up your fucking arse! With custard. You wouldn't know it. Anyway, heart is not a word we use in The Who. Hard. D'you want it hard? Yeah, we're all fucking sex symbols up here. I don't know what band you think you're following but sometimes I think you've got the wrong one. But you're always there and it leads to some interesting exchanges.