Nine sports agents compete to be selected as agent for USC All American defensive lineman Shaun Cody. One agent will be eliminated in each episode as they fail to make it through the tasks assigned them to Cody's satisfaction.
The seven remaining agents compete for the chance to sign Shaun to a contract as a spokesperson for a major sports shoe company. the competition takes place in Jacksonville, Florida with Super Bowl XXXIX as the backdrop.
NFL Pro Bowl defensive end Simeon Rice serves as guest host as the six remaining agents are challenged to "trick out" a sports car to be auctioned off for Shaun's charity.