Alfie Bass put it to the producers that for the next season, he demanded the opening credits be changed to "Alfie Bass starring in Are You Being Served?" Lloyd and Croft were not happy with this whatsoever and the next season opened with Mr Humphries as head of the Gents readymades and Mike Berry being introduced as his assistant, with Mr Goldberg being forever retired from the series.
Last appearances of Trevor Bannister as Mr Lucas, Penny Irving as Miss Bakewell, and Alfie Bass as Mr Goldberg.