The telecast was live from New York and was sponsored by ''C.A. Swanson and Sons of Omaha, Nebraska, packers of America's best-known brand of canned and frozen poultry.''
The contestants were: Master Arturo TOSCANINI (same name as the orchestra conductor), Mr. Teddy BEAR and Mr. A. CARESS. In the celebrity ''I'd Like to Be'' segment, actor David NIVEN wished he was pirate Captain KIDD.