This story in this movie is an uninspiring mish-mash of tropes we've already seen too many times which also means it is utterly predictable. How many times have we seen the wall-street baron waltz in and clash with the pretty heroine whose family ranch (or any other fill-in-the-blank family business) is in jeopardy because of debt? One, or in this case both, characters appear a little arrogant at first and proceed to try to show-up one another. In this case, the cruel Richard really isn't that mean as we see by an a brief early scene his generosity. Sam brands him with the nickname JR intending to belittle him, but he takes it in stride. We all know what happens next and for that matter all the way through to the end.
One new concept in the story that I liked was the cowboy code which may or may not have been made up, but it was the one thing in the story that stood out.
For most people, this movie will come down to how they appreciate the performances of Erin Krakow and Ryan Paevey. With these two Hallmark veterans, there is a good chance to save the movie just based on watching their relationship. Paevey and Krakow sync and it is enjoyable as far as that goes. As a man, I love Krakow and I wish I thought her acting was stellar, but I see too many of her patented expressions over and over in everything she does. Krakow achieves her goal, at least for me, but it is more of a passive effort rather than exciting. Paevey was his usual. I felt sorry for Lucie Guest, whom I have always loved as a supporting actress. Her role, as well as the other corporate assistant, was totally undemanding and was even a bit sad in its futility.
This is not the first time that I, along with many other reviewers, wonder if Hallmark has sacrificed quality for quantity by presenting a new production every week. They have lost any freshness especially in the stories and dialog. I'm sure most of these movies are more appealing to those who don't watch them all but merely sample them from time to time.