The "Story Train" concept is lifted directly from series co-creator Dan Harmon's "Story Circle" process of writing.
The link at the end of the episode is not only a working URL, but it also forwards you directly to the official Rick and Morty website.
The Bechdel Test mentioned by Rick is a real test, devised by cartoonist Alison Bechdel to ascertain if a movie depicts women as equals to men, rather than as an accessory or in stereotypical ways. To pass the test, a movie needs to have at least two named female characters engaging in conversation, and talking about something other than men.
The drinks on tap in the bar are Viper and Killer IP. The Killer IP tap resembles a gromfromite from the Galactic Federation.