"Cheap heat" is when a heel gets the crowd to boo by insulting something that the crowd presumably loves, such as the local sports team. The opposite holds true as well to get the crowd to cheer a baby face. Example, Dwayne Johnson would say ' Finally, The Rock has come back to: insert name of current city he's in.' This is called a " Cheap Pop." Louder the cheer, louder the ' Pop.'
First appearance of Phil Brooks or better known "CM Punk" playing the character of Ricky Rabies