The telecast was live from New York and was sponsored by ''C.A. Swanson and Sons of Omaha, Nebraska, packers of America's best-known brand of canned and frozen poultry.'' Moderator Robert Q. Lewis also mentioned a new addition to the Swanson line: frozen beef pies. Joan Alexander's gown was by Dana of Madison Avenue.
The contestants were: Master Rocky MARCIANO (same name as the boxer), Mrs. MEREDITH WILLSON (same name as the male panelist) and Mr. Thomas A. EDISON (same name as the inventor). In the celebrity ''I'd Like to Be'' segment,
ecdysiast Gypsy Rose LEE wished she was herself!