Jeff Gerrard is the king of commercials. With 3,500 spots under his belt and a decade-and-a-half stint as president of the Commercial Casting Directors Association, there's no question that he knows his way around the ad world. But Gerrard, who is based in Sherman Oaks, Calif., isn't just about commercials. He also boasts an impressive feature-film résumé that includes "Ballistic: Ecks vs. Sever" and the Steven Seagal vehicle "Half Past Dead." More recently, he's been hard at work casting "microseries" like "My Manny" for TBS—short, advertiser-sponsored episodic bits that run during the commercial breaks in popular shows.Accidental CareerIt was all an accident. I was an actor for 15 years, and I loved every second of it. I used to audition for a company called Bci Casting quite a bit in commercials. They called one day after they'd seen a couple of shows in town I'd directed. They said, "Can you come in and help us?...
- 8/5/2010
- backstage.com
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