Sony YAY! launched in Tamil with a total of seven popular kids' entertainment shows including 'Sab Jholmaal Hai (Honey Bunny)', 'Guru Aur Bhole', 'Taarak Mehta Ka Chhota Chashma', 'Kicko & Super Speedo', 'Paap-O-Meter', 'Prince Jai aur Dumdaar Viru' and 'HaGoLa'.