Not only can Dwayne Johnson smell what The Rock is cooking … but he can monetize it now, too.
Last month, WWE owner Tko Group Holdings added Johnson to its board of directors. In conjunction with that move, the company also gave Johnson the IP and trademark rights to his WWE stage name: The Rock.
A new filing from Tko, however, shows that Johnson received more than just the rights to his alter-ego, he also received a bounty of IP rights and trademarks, from nicknames to catchphrases.
That includes The Rock, of course, as well as his signature tagline “If you smell what the rock is cooking.” But it also includes other nicknames, like “The Brahma Bull,” “The People’s Champion,” and “The Samoan Sensation” as well as the names of some of his signature finishing moves: The “Rock Bottom” and “People’s Elbow.”
And hilariously, the deal also gives Johnson IP...
Last month, WWE owner Tko Group Holdings added Johnson to its board of directors. In conjunction with that move, the company also gave Johnson the IP and trademark rights to his WWE stage name: The Rock.
A new filing from Tko, however, shows that Johnson received more than just the rights to his alter-ego, he also received a bounty of IP rights and trademarks, from nicknames to catchphrases.
That includes The Rock, of course, as well as his signature tagline “If you smell what the rock is cooking.” But it also includes other nicknames, like “The Brahma Bull,” “The People’s Champion,” and “The Samoan Sensation” as well as the names of some of his signature finishing moves: The “Rock Bottom” and “People’s Elbow.”
And hilariously, the deal also gives Johnson IP...
- 2/29/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
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