The 10 candidates receive their first test working at a high-end auto detailer called The Auto Spa owned by Todd Wirtz. Brian O'Dea, Kevin's eyes and ears in each week's business challenge, lends his expertise as to everyone's performance.
Redemption Inc. is a business meets documentary show where a group of ex-offenders are given an opportunity of a lifetime - to set up their own business under the guidance of Dragon's Den headliner and multi-millionaire businessman Kevin O'Leary. Kevin believes many ex-criminals have the entrepreneurial skills to succeed in business and he's willing to invest $100,000 in the one who can prove it. But Kevin's personal investment must be earned - this is not a handout charity scheme. The process will take its course through a series of tough and revealing challenges and tasks. Over a transformative eight episodes every participant will experience a life-changing journey and ultimately a single 'winner' will emerge. That ex-offender will walk away with Kevin's financial backing and an amazing new opportunity to run their own business.