Smirnoff, the world's #1 vodka, has announced multimarket activations to boldly champion the power of the collective and reignite social connections around the world, in a celebration of the spark that's created when different people, flavours and ingredients come together. Embodying the spirit of togetherness, the spot shows a diverse group of people spontaneously turning into bubbles which mix together before turning back into human form and finally connecting with one another.