Gordon Ramsay and Fox Entertainment have teamed to launch Bite, a food and entertainment brand featuring culinary and lifestyle content, products and more.
Created under Fox Entertainment and its Gordon Ramsay production partnership, Studio Ramsay Global, Bite is touted as offering culinary content, and giving advertisers and brand partners greater reach to engage with Ramsay and Fox’s audience of over 100 million-plus food-loving fans.
“Bite is an innovative fusion of my nearly 20-year collaboration with Fox, blending all the experiences, excitement, competition and personality we’ve created together under this original, singular food and lifestyle venture,” said Ramsay. “This new brand will cater to every flavor of food fan with an enticing array of original series, compelling food stories and endless digital content that audiences everywhere will eat up!”
Bite also announces its inaugural consumer products partnership with leading cookware brand HexClad. Through a first-of-its-kind strategic partnership and investment, HexClad...
Created under Fox Entertainment and its Gordon Ramsay production partnership, Studio Ramsay Global, Bite is touted as offering culinary content, and giving advertisers and brand partners greater reach to engage with Ramsay and Fox’s audience of over 100 million-plus food-loving fans.
“Bite is an innovative fusion of my nearly 20-year collaboration with Fox, blending all the experiences, excitement, competition and personality we’ve created together under this original, singular food and lifestyle venture,” said Ramsay. “This new brand will cater to every flavor of food fan with an enticing array of original series, compelling food stories and endless digital content that audiences everywhere will eat up!”
Bite also announces its inaugural consumer products partnership with leading cookware brand HexClad. Through a first-of-its-kind strategic partnership and investment, HexClad...
- 5/10/2024
- by Denise Petski
- Deadline Film + TV
Fox and celebrity chef Gordon Ramsay want to take a bigger bite of the digital advertising business.
The broadcast network and Ramsay’s Studio Ramsay Global are teaming up to launch a digital food and entertainment brand called “Bite.” The new venture will include original digital content, live events, consumer products and other food-based offerings.
The content, which will live on the Bite Digital Network, will include a digital spinoff of Next Level Chef called Next Level Kitchen; a culinary competition series called Idiot Sandwich; and a Bite Digital Originals banner that will highlight up and coming culinary talent.
The plan is to also add a library of Ramsay’s recipes, making them more accessible than ever before.
Bite is also a digital advertising play, with Fox touting “unrivaled access to this diverse community of food entertainment fans and creators through a broad array of brand-safe, immersive and authentic media and sponsorship packages,...
The broadcast network and Ramsay’s Studio Ramsay Global are teaming up to launch a digital food and entertainment brand called “Bite.” The new venture will include original digital content, live events, consumer products and other food-based offerings.
The content, which will live on the Bite Digital Network, will include a digital spinoff of Next Level Chef called Next Level Kitchen; a culinary competition series called Idiot Sandwich; and a Bite Digital Originals banner that will highlight up and coming culinary talent.
The plan is to also add a library of Ramsay’s recipes, making them more accessible than ever before.
Bite is also a digital advertising play, with Fox touting “unrivaled access to this diverse community of food entertainment fans and creators through a broad array of brand-safe, immersive and authentic media and sponsorship packages,...
- 5/10/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Gordon Ramsay and Fox are set to launch Bite, described as a global food brand and entertainment platform.
Bite falls under Ramsay’s deal with Fox Entertainment and their production partnership, Studio Ramsay Global. The platform will offer a wide array of culinary content as well as products and experiences.
“Bite is an innovative fusion of my nearly 20-year collaboration with Fox, blending all the experiences, excitement, competition and personality we’ve created together under this original, singular food and lifestyle venture,” said Ramsay. “This new brand will cater to every flavor of food fan with an enticing array of original series, compelling food stories and endless digital content that audiences everywhere will eat up!”
The Bite Digital Network will serve as the brand’s digital and social content hub. There are already multiple original series set to debut, including:
–“Idiot Sandwich:” Ramsay’s new digital culinary competition series...
Bite falls under Ramsay’s deal with Fox Entertainment and their production partnership, Studio Ramsay Global. The platform will offer a wide array of culinary content as well as products and experiences.
“Bite is an innovative fusion of my nearly 20-year collaboration with Fox, blending all the experiences, excitement, competition and personality we’ve created together under this original, singular food and lifestyle venture,” said Ramsay. “This new brand will cater to every flavor of food fan with an enticing array of original series, compelling food stories and endless digital content that audiences everywhere will eat up!”
The Bite Digital Network will serve as the brand’s digital and social content hub. There are already multiple original series set to debut, including:
–“Idiot Sandwich:” Ramsay’s new digital culinary competition series...
- 5/10/2024
- by Joe Otterson
- Variety Film + TV
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