The film follows the structure of an infomercial, introducing the host to a live audience. After demonstrating the power of the GenuKnife, the film takes a turn as the host now demonstrates on his restrained boss. The host is brought back to reality during a physical struggle, and it's revealed that he's holding his boss hostage in a shed with an audience of mannequins. Despite being brought back to reality the host decides to kill his boss with the GenuKnife.
—Sol Everett