So Good, So Good
In 2000, the Glass McClure Inc. ad agency of Sacramento had won a $10 million annual advertising contract with the Sizzler International restaurant chain of Los Angeles. Sizzler was in the m... Read allIn 2000, the Glass McClure Inc. ad agency of Sacramento had won a $10 million annual advertising contract with the Sizzler International restaurant chain of Los Angeles. Sizzler was in the midst of an image makeover. This led to the creation of a new restaurant concept set around... Read allIn 2000, the Glass McClure Inc. ad agency of Sacramento had won a $10 million annual advertising contract with the Sizzler International restaurant chain of Los Angeles. Sizzler was in the midst of an image makeover. This led to the creation of a new restaurant concept set around a more open and bright dining room. These upgrades were accompanied by a revamped menu, w... Read all