Marcus, Gail and Max try to create their own craze by inventing new food mashups and then design what they each think will be the next great food product people will be spending big bucks on.
Marcus and Gail attempt to cash in on the artisanal food movement by creating their own handmade items and after Max has a few too many, Gail and Marcus attempt to cure his hangover.
Marcus, Gail and Max present the food "message" they each want to send into outer space and then try to come up with a new fresh from the farm product right here on earth.