Founder of Chinese streaming giant shared insights on balancing creative and technological innovation at Filmart today.
iQiyi founder and CEO Gong Yu talked about China’s changing content investment models and the need to develop new talent in his ‘Insights with Industry Leaders’ talk at Filmart yesterday.
“In the past, movies were just for theatres, but although China will become the world’s biggest theatrical market, box office growth is slowing. The room for future growth is limited, so theatrical films should be working more closely with online platforms,” said Gong.
“Secondly, lower-budget films can only work on online platforms.
iQiyi founder and CEO Gong Yu talked about China’s changing content investment models and the need to develop new talent in his ‘Insights with Industry Leaders’ talk at Filmart yesterday.
“In the past, movies were just for theatres, but although China will become the world’s biggest theatrical market, box office growth is slowing. The room for future growth is limited, so theatrical films should be working more closely with online platforms,” said Gong.
“Secondly, lower-budget films can only work on online platforms.
- 3/18/2019
- by Liz Shackleton
- ScreenDaily
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