The four "Miss Televisions" at the New York World's Fair consisted of Muriel Robert, Teresa Harris, Virginia Hare and Phyllis Creore Westermann. Phyllis was actually the first one hired but it was a tough schedule for one person so they brought on some additional women to be Miss Television. The 4 Miss Televisions worked from April 30th through October 31, 1940 producing television broadcast history at the New York Worlds Fair.
RCA introduced television to the American public at the 1939 World's Fair. Before the fair they published a brochure for their dealers to explain television. The opening ceremony and events at the fair were televised
and NBC began regularly scheduled broadcasts. President Franklin Roosevelt dedicated the fair, thereby becoming the first president to be televised.
On Sunday, April 30th, 1939 at 12:30PM, experimental station W2XBS (owned by the Radio Corporation of America and operated by the National Broadcasting Company) in New York City began regularly scheduled television broadcasts with the opening of the 1939 New York World's Fair. President Roosevelt became the first Commander in Chief to be televised when he gave a speech officially dedicating the fair; it began at roughly 3:12PM. There were, according to The New York Tmes just 100 and 200 television sets in New York City at the time, with a total audience of perhaps 1,000 viewers. A dozen sets were in operation at RCA's exhibition at the fair with screens nine inches by twelve inches.
TV history happened daily, and on August 5, 1939 when Mercer, the international Grand Champion "Firestone" steer and two Borden's calves became the first farm animals ever to be televised. Mercer was interviewed by Miss Television (Miss Muriel Robert)along Miss Gladys LaVance, former rodeo rider and now chief of information staff at the Ford Exhibit to kick off National Farm Week. All four or these beautiful ladies should be considered true television pioneers.