Magnolia Network, Discovery’s joint venture with Chip and Joanna Gaines, will light up as a linear pay-tv network on January 5, 2022.
The channel’s debut — a rare event in an era of streaming fixation and a shrinking pay-tv bundle, will come in the form of a rebrand of Discovery’s existing DIY Network. The first show to air on Magnolia will be Fixer Upper: Welcome Home, which returns the Gaineses to the hosting role that helped make them stars of TV and branded merchandise.
The launch is among Discovery’s many significant moves in 2021. At the start of the year, the company launched direct-to-consumer streaming service Discovery+, which includes select Magnolia programming. The company has also entered into an agreement to combine with WarnerMedia in a new entity to be spun out from AT&T. The companies expect regulatory approval of the transaction by mid-2022.
Even though cable TV networks...
The channel’s debut — a rare event in an era of streaming fixation and a shrinking pay-tv bundle, will come in the form of a rebrand of Discovery’s existing DIY Network. The first show to air on Magnolia will be Fixer Upper: Welcome Home, which returns the Gaineses to the hosting role that helped make them stars of TV and branded merchandise.
The launch is among Discovery’s many significant moves in 2021. At the start of the year, the company launched direct-to-consumer streaming service Discovery+, which includes select Magnolia programming. The company has also entered into an agreement to combine with WarnerMedia in a new entity to be spun out from AT&T. The companies expect regulatory approval of the transaction by mid-2022.
Even though cable TV networks...
- 9/28/2021
- by Dade Hayes
- Deadline Film + TV
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