Too Tough to Care
- 1964
- 18m
An advertising executive at a tobacco company sees that the medical community's anti-smoking programs directed at teenagers is having an effect on cigarette sales by his company. He devises ... Read allAn advertising executive at a tobacco company sees that the medical community's anti-smoking programs directed at teenagers is having an effect on cigarette sales by his company. He devises an advertising campaign to show teenagers--especially boys--that cigarette smoking is "coo... Read allAn advertising executive at a tobacco company sees that the medical community's anti-smoking programs directed at teenagers is having an effect on cigarette sales by his company. He devises an advertising campaign to show teenagers--especially boys--that cigarette smoking is "cool" and that real "tough guys"l don't pay attention to the anti-smoking messages and smoke ... Read all