Directed by Marc Webb, the accompanying music video for "Dusk Till Dawn" premiered on YouTube on 7 September 2017, receiving over 9.77 million views in its first day. It is Webb's first music video in seven years. The music video finds Zayn on the run from two different groups, after he makes a sly hand-off with his mysterious accomplice played by actress Jemima Kirke. Soon after a brief confrontation Zayn outwits the law and escapes a pair of gangster in an intense car chase and eventually lures both parties in a trap and drives off into the sunset with Kirke.
—Peter-Patrick76 (peter-patrick@mail.com)