It was the official theme song for WWE's PPV event Battleground, in addition to its inclusion in the video game Madden NFL 18.
In October 2017, the band performed the song on Late Night with Seth Meyers.
In February 2018, Imagine Dragons asked Conservative Political Action Conference to stop using "Whatever It Takes" on their conference website.
A music video for the song was released on October 12, 2017. It was directed by Matt Eastin and Aaron Hymes.
The Guardian writes that "Whatever It Takes" was "written with a sports highlights package in mind ("I love the adrenaline in my veins", wails frontman Dan Reynolds, before chart pop's obligatory chorus of "woah-ohs" enters)."