Sneakerheads are often times a confusing, perplexing and misunderstood bunch. People that aren't into sneakers have no idea what it's like to go through the day with one thing on your mind, sneakers. There are lots of rumors, misconceptions, and stereotypes about sneakerheads, some true and some not. Welcome to the world where kicks rule. It's a lifestyle. Sneakerheads step to a different beat, always avoiding that first crease and scuffs. Sneakerheads live and breathe sneakers on a daily basis. They stay up on the latest news, release dates, and upcoming sneaker releases through Twitter, Facebook and Instagram, sharing with their fellow sneaker enthusiasts along the way.