Legendary Mogul, T.I. brings 16 hustlers from around the country to compete for a spot in his Grand Hustle Empire. First impressions are key, as T.I. challenges the contestants to literally make something out of nothing.
Since T.I. needs a hustler that can help sell his empire, which includes his clothing label AKOO, he has the remaining 14 hustlers spilt up into 2 teams and battle it out to sell the most merchandise in competing popups.
The 13 remaining hustlers are put to the test, when T.I. has the 2 teams throw separate launch parties for his Grand Hustle artists. But when utter failure occurs, 2 hustlers pay the highest price.
A shocking 911 call sidelines a hustler while the remaining 10 are tasked to raise awareness for the Us or Else initiative. Renowned rapper David Banner inspires the teams to put arguing aside and make a difference.
The 10 remaining hustlers have to create a new shoe line, but will they meet T.I.'s high standards? Cracks form within the teams, and chaos ensues, sending one unfortunate hustler to hit the pavement.
T.I. tricks the 9 hustlers with a much-needed break, but a true hustler knows there are no days off. When a pool party celebration escalates, T.I. is astounded and sends a hustler on a permanent vacation.
The 7 remaining hustlers join together for a charity casino night to raise money for T.I.'s Harris Community Works Foundation. One hustler goes all in to make their mark, but ends up rolling snake eyes and is sent home.
Every moment counts as the 6 remaining hustlers have to pitch a movie idea to T.I. When teams begin to lose focus, the projects unravel. In the end one A-lister makes a critical error and pays the ultimate price.
Who better to put the 5 remaining hustlers to the ultimate test than the people who know T.I. best, his family. T.I. directs his kids to be extra, so he can see who has what it takes to manage his crew.
The remaining two finalists square off, each working with former friends and foes to create and sell VIP experiences for T.I.'s concert in Las Vegas; the winner takes all, earning the coveted six-figure salary.