Rolex Celebrates the Art of Storytelling by presents Academy Award winning directors Martin Scorsese, James Cameron, Kathryn Bigelow and Alejandro Gonzáles Iñarritú inside the scenarios from their movies telling what drives their inspiration, their art and their creation as visionary storytellers.
This one minute advertisement was released next to the 2018's Oscars as they were the main sponsors of the event that year. What the quartet has to say isn't all that fascinating (the script) but having them interacting with studio sets that resemble their own movie sets is mesmerizing (the images). It's a fun concept to see Marty watching from a distance a boxing ring with a Robert De Niro/Jake LaMotta kind of double and the memories of "Raging Bull" or seeing Alejandro walking from the set of "Birdman" to the one from "The Revenant" in what seems to look a continuous shot. Other than all of this, there's nothing else. And where's the Rolex, by the way? That's the problem when you have to sell a brand and the product is a) nowhere to be found or b) doesn't manages to strike viewers with the notion the faces in front of camera are using it (in this particular case you must be obvious, show them with the watch - if they were using it well, it's a blink and miss case. 8/10
This one minute advertisement was released next to the 2018's Oscars as they were the main sponsors of the event that year. What the quartet has to say isn't all that fascinating (the script) but having them interacting with studio sets that resemble their own movie sets is mesmerizing (the images). It's a fun concept to see Marty watching from a distance a boxing ring with a Robert De Niro/Jake LaMotta kind of double and the memories of "Raging Bull" or seeing Alejandro walking from the set of "Birdman" to the one from "The Revenant" in what seems to look a continuous shot. Other than all of this, there's nothing else. And where's the Rolex, by the way? That's the problem when you have to sell a brand and the product is a) nowhere to be found or b) doesn't manages to strike viewers with the notion the faces in front of camera are using it (in this particular case you must be obvious, show them with the watch - if they were using it well, it's a blink and miss case. 8/10
