- An entertaining and provocative anthem to admin and technology stress. A girl tries to cope with modern life and has the choice between a total meltdown or releasing her inner warrior-goddess self.
- The long-awaited music video from UK singer-songwriter and actress Camilla Mathias reflects on the pains and pressures of the 21st century administrative tasks we all face each day. We have all been driven to despair by forgotten passwords, lack of internet connection or when a machine simply doesn't work. This is the anthem to that admin and technology stress.
"I wanted the track to be simultaneously provocative, highly entertaining and inspiring," explains Mathias. "I wanted it to invite us to go beyond the constraints of a screen, machine or internet connection, beyond our dependence on technology; to open ourselves up, express ourselves and communicate more fully."
Don't has recently been awarded Second Prize in the Best Music Video category at the International 12 Month Film Festival (Romania), in addition to nominations for Best Sound Design and Editing, and a Best Experimental Film nomination at Audioshoot International Music Video & Film Festival (Ireland).
It has also been chosen for the Official Selection at Mumbai's Dadasaheb Phalke International Film Festival, Audioshoot International Music Video & Film Festival (Ireland), Music Shorts Film Festival (USA), Figueira da Foz Film Art Festival Internacional de Cinema (Portugal), Las Vegas Film Convention and First-Time Film Maker Sessions (UK).
Accompanying the stunning Barcelona-shot visuals of the new video are Camilla's operatic layered vocals, poignant yet hysterical lyrics and classical guitar finger-picking. Camilla co-produced her signature sound in Switzerland with electronic sound designer Rupert Lally, and it has now been re-mixed in the UK by award-winning producer Pete Brazier at Vertical Rooms.
Camilla remains committed to creating and expressing what really matters in life, authentically fusing together all her passions to stimulate change and inspire us to stop and see things differently. As composer, producer, singer, guitarist, lyricist, writer and creator of this music video for "Don't", she looks forward to it's positive effect in the world, and to completing more and more multidisciplinary, cross-genre projects worldwide.
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