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7/10
Interesting. Funny. Informative. Not outstanding.
11 October 2012
I love Morgan Spurlock's style of story telling. He's funny, but not irreverent or disrespectful. He can poke fun at something yet doesn't get mean about it. I feel like his films have a lot of background research that goes into them.

This film doesn't disappoint. It's funny. It's extremely interesting in terms of understanding the process of getting product placement into films. It's entertaining.

It's not his best work.

The film gets a little slow and repetitive towards the middle. There's no big "I'm blowing the whistle on you" type of moment. Yeah, companies spend money to advertise to us. Artists are always looking for new ways to get paid to do what they do, i.e. make movies. I wished Morgan had spent a little more time hitting these film makers and product people about the real question: is everyone selling out? And if so, is that OK?

I would recommend this film if you like documentaries, if you like Morgan Spurlock films, or if you are yourself a film maker or film making fan and want to know more about the business side of show business.
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