Anna Neagle may have been a bit old for this sort of thing by 1949, but it is certainly a fun movie, as her fashion house is inherited by the rather silly Mr Gore-Brown (Wilding) and in competition with the even sillier D'Arcy Davenport. The colours are vivid, the situations progressively dafter, and the film quietly grows on you. They certainly don't make 'em like this now!